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Paypal推出第三方“一键支付”功能

如果你下载安装PayPal客户端,那么以后如果你想为其他购物应用里的产品付款,可能也只要轻轻一点而无需再次登录Paypal。

PayPal和Braintree近日宣布,他们正在与一些商家合作实验此项“一键支付功能”。该功能由v.Zero版本的软件开发工具包(SDK)驱动,未来将有更多的商家参与其中。

Braintree的CEO Bill Ready在一次采访中说:“随着触屏逐步代替键盘成为当今电子设备主流,我认为一键式购物将会在未来几年成为在线购物的常态方式。”

假如你刚下载了一款新出的购物应用程序,而且正好遇到一个运动鞋的秒杀活动。要想成功抢到那双鞋,使用Paypal的一键支付显然要比找到钱包应用再输入付款信息要快的多。而且比起登录一些竞争支付平台,例如亚马逊或者谷歌钱包(你通常也很难在众多应用程序中找到),PayPal一键支付要简单得多。

Braintree新推出的SDK与这项新的支付功能相结合,对移动用户和开发商来说,很可能将会让PayPal发展成为最好的移动支付平台。

一键支付功能由去年推出的Venmo Touch技术演变而来。在今天看来它尤其重要,因为许多应用程序的开发商都竭力推动移动购物。(一键支付也是去年PayPal收购Braintree的一个重要原因)

PayPal和Braintree把v.Zero SDK定位为开发商现在使用PayPal的最佳渠道。它包含了Braintree常规的支付处理选项,并且支持PayPal的支付功能。今天的消息显示新版本SDK的另一个优势是:重要的升级不太费事儿。那些已经升级到v.Zero SDK版本的商家可以自动使用PayPal一键支付功能。

可惜的是,这项功能现在仅适用于iOS系统,而且还处于测试阶段。但是PayPal公司称,Android系统版本也将在下个月正式推出时同步亮相。

关于开放商如何采纳新版本的Braintree SDK,Ready并没有透露太多。但是他指出:“我们认为,未来的购物是这样的:如果你有一半的电子商务购物活动都在手机上完成,那么一半的在线支付也应该在手机上完成。”

补充信息:

PayPal支付收款更加快捷安全。该服务不需要透露用户的财务信息就可以进行汇款业务,而且用户可以灵活运用自己的账户余额、银行账户、信用卡或者促销融资进行支付。PayPal在全球190个市场中拥有超过9000万个活跃账户,涉及币种24个,大大促进了全球电子商务活动。PayPal是eBay旗下公司,由三个领先的在线支付服务组成:PayPal全球支付服务,Payflow网关以及Bill Me Later延迟支付服务。

作为新一代商业的催化剂,Braintree提供了最为简捷的付款和收款方式。Braintree的全球支付平台每年可以为包括Airbnb, Fab, LivingSocial, Open Table和Uber在内数以千计的在线和移动商业革新者处理超过100亿美元的交易(超过20亿美元为移动交易)。来自北美、欧洲和澳洲40多个国家的商家接受Braintree支付,货币种类高达130个。现在,Braintree使得4000多万消费者中能够使用到“一键式购物”。此外,Braintree最受欢迎的移动应用Venmo也让移动支付变得更加简捷。

 

If you’ve got PayPal on your phone, you’ll soon be able to pay for things in other apps with a single touch and without logging back into PayPal every single time.

PayPal and Braintree announced today that they’re kicking off beta access to this one-touch PayPal payments capability with a few merchant apps using their new v.Zero SDK, while more merchants will be added in the coming weeks.

“I think one-touch buying will really be foundational over the next couple years … where devices without keyboard become primary computing devices,” said Braintree CEO Bill Ready in an interview with VentureBeat.

Imagine you download a new shopping app and immediately come across a killer pair of sneakers. You’d be far more likely to complete that purchase if you only had to make a single swipe to pay with PayPal (assuming it’s already on your phone), compared to finding your wallet and plugging in your payment details. It’s also far simpler than logging into competing payment platforms like Amazon or Google Wallet (which you typically don’t find in many mobile apps).

Braintree’s new SDK, combined with this new payment feature, has the potential to make PayPal the go-to payments destination for mobile consumers and developers alike.

The one-touch payment feature is an evolution of what Venmo Touch originally offered when it launched last year. It’s particularly important today as many app developers are working hard to drive mobile purchases. (One-touch payments also one of the features that originally convinced PayPal to snap up Braintree last year, Ready said.)

Remember that PayPal and Braintree positioned the v.Zero SDK as the best way for developers to implement PayPal today. It includes both Braintree’s usual payment processing options as well as support for PayPal payments. Today’s news shows another advantage of the new SDK: major upgrades without much work. Merchants who’ve already upgraded to the v.Zero SDK will automatically be able to take advantage of PayPal’s one-touch payment capabilities.

Unfortunately, the feature is only available on iOS today while it’s in beta, but PayPal says it will be on Android when it officially launches next month.

Ready didn’t say much about how developers are adopting the new Braintree SDK, but he noted that “we think the future for the world of shopping is that if you have half of e-commerce shopping occurring on mobile, you should have half of e-commerce purchases happening on mobile.”

More Information

PayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts, credit cards or promotional financing. With more than 90 million active accounts in 190 markets and 24 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company and is made up of three leading online payment services: the PayPal global payment service, the Payflow Gateway and Bill Me Later.

A catalyst for the next generation of commerce, Braintree provides the easiest way to pay and get paid across any device. Braintree’s global payment platform processes more than $10 billion annually (with more than $2 billion on mobile) for thousands of online and mobile commerce innovators including Airbnb, Fab, LivingSocial, OpenTable and Uber. Merchants in more than 40 countries throughout North America, Europe and Australia can accept payments in more than 130 currencies using Braintree. Today, Braintree powers single-click purchasing for more than 40 million consumers and its top-rated mobile app, Venmo, gives people an easy way to pay using their mobile device.

 


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