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巴克莱布局移动支付 全面提升ePay腕带附加值

通过对佩戴式移动设备获取的客户行为数据的分析,巴克莱银行决定大范围拓展bPay非接触式支付腕带的运用范围。

 经过多次测试,巴克莱卡明年将对bPay支付平台进行全面部署。届时,用户可以把自己的信用卡或借记卡与支付腕带关联进行小额支付,全英预计共有30万个网点提供该项服务。

目前,该公司业正在与客户关系管理(CRM)专家Green 4 Solutions展开合作,致力于为那些接受bPay支付的运动和休闲场所带来更多附加值。

巴克莱卡相关人士介绍说,目前公司正与几家场所负责人进行协商,希望这些商家不仅让他们的客户使用非接触式支付,而且还能加入到体验活动当中,比如在社交媒体上签到,参与小竞赛和会员活动。

这样的设计能让这些经营场所更深入地了解客户喜好,进而通过商品、企业设备和饮食等方面帮助他们捕捉数据,提高客户忠诚度,最终增加收益。

巴克莱卡数字消费支出部总经理Mike Saunders博士说:“可佩戴式支付设备是一种快速、安全、便捷的支付方式。消费者告诉我们,他们对随身物品的期待绝不是只有一个功能;支付只是其中之一,其他应用方面也是潜力广阔——比如访问量、忠诚度、品牌化、周边产品以及认可度。”

“通过提供一个整合的支付平台和票务解决方案,我们可以帮助体育俱乐部获得新数据源,进而获取对客户行为的深刻见解。这将有助于这些经营场所更加了解自己的客户群,提高忠诚度,并通过技术联合的方法实现收益最大化。”

 

Barclaycard is bidding to increase the reach of its bPay contactless wristbands beyond payments by offering businesses customer behavioural data gleaned from the wearable devices.

After testing at one-off events, Barclaycard will begin a full-scale rollout of its bPay bands next year, enabling users who link their credit and debit cards to make low-value payments through the tap of a wrist at over 300,000 spots in the UK.Now the firm is also working with customer relationship management (CRM) specialists Green 4 Solutions to bring extra value to sports and leisure venues that accept bPay payments.Barclaycard says it is in talks with several venues about allowing their customers to not only make contactless payments but also take part in experiential activities, such as social media check-ins, competitions and loyalty activity.This is designed to provide the venues with a greater understanding of their customers' preferences, helping them to capture data, grow loyalty and boost revenues through a single tool for merchandise, corporate facilities and food and drinks.Mike Saunders, MD, digital consumer payments, Barclaycard, says: "Wearable payment devices are becoming increasingly popular as they're a fast, secure and easy way to pay. Consumers tell us they want more than one function from their wearables; payment capability is just one ingredient, there are a wide range of potential applications - access, loyalty, branding, affiliation and recognition. "We can help sports clubs access new data sources to gain valuable insights into their customers' behaviour by providing an integrated payment and ticketing solution. This will help venues looking to understand their customers better, grow loyalty and maximise revenues through a joined-up approach to technology."

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