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Kickstarter记录再刷新 这次来踢馆的是一只“爆炸小猫”

在众筹界,互联网漫画网站Oatmeal创始人Matthew Inman也算是大人物,似乎他每发起一次众筹,都会创造一段历史。

Inman 最近的这次众筹项目名为Exploding Kittens,它本是一款桌游的名称。昨天,Kickstarter 通过Twitter 宣布,Exploding Kittens 刷新了 Kickstarter 的记录,成为新的获得最多的支持者的项目。同时,Kickstarter 还在一个专门对支持人数最多的项目进行追踪的网站上发布了这一消息。

此前,该记录由 Reading Rainbow 保持。Exploding Kittens众筹将在 3 周内截止结束,目前该项目共拥有 12 万支持者,募集资金470 万美元;相比之下,Reading Rainbow 拥有的支持者数量为10.6 万,累计融资 540 万美元。

Exploding Kittens 是一款纸牌游戏,它由 Inman, 游戏设计师 Elan Lee 和 Shane Small 共同设计。游戏目标很简单--不要抽到会爆炸的小猫牌。玩家可以使用轮空牌,看看哪些牌还在桌面上等等。最后存活的玩家就取得胜利。

这个众筹活动的成功并不令人惊讶。Inman 的 Oatmeal 是一个非常有名的漫画网站,自网站于 2009 年成立起来,他已经积攒了数量庞大的忠实粉丝团。想要启动一个项目,他可以快速地在粉丝中打广告 (项目启动仅仅 20 分钟便已完成最初设定的 1 万美元的目标),自项目启动后,Exploding Kittens 便如滚雪球一般获得大量支持者。

在这样的团队中工作比较青睐简单地奖励机制:标准情况下奖励 20 美元,危险情景奖励 35 美元。曾经还有规模更大的奖励层级,但是现在已经不采纳了。根据众筹活动的记录,保持简单的奖励机制是一种有意识的决策。在众筹活动的"风险与挑战"环节,项目发起人称,他们最大的担忧是活动太受欢迎,这会造成交付困难--换句话说,比起延误交付,还不如一开始就不要把事情安排地太复杂。项目发起人估计,今年七月这些游戏牌将寄给支持者。

正如上文所提到的,这并不是 Inman 第一次打破众筹记录。早在 2012 年,他就发起了众筹活动来帮助科学家 Nikola Tesla 建造一座博物馆,这个活动当时在 Indiegogo 上筹到了 140 万美元,成为了当时该平台筹资最多的众筹项目。

Matthew Inman, the creator of the Oatmeal, is no stranger to crowdfunding — and it seems that every time he launches a campaign, he makes crowdfunding history.

Inman’s latest crowdfunding project is Exploding Kittens, a card game, and yesterday it broke Kickstarter’s record for the campaign with the most backers, as announced by Kickstarter on Twitter, and on this highly sophisticated site, which keeps track of which Kickstarter project has the most backers.

The title was previously held by Reading Rainbow. Exploding Kittens (which will hit its deadline in three weeks) currently boasts 120,000 backers, who have pledged $4.7 million; Reading Rainbow, by comparison, saw 106,000 backers pledge $5.4 million.

Exploding Kittens is a card game created by Inman and game designers Elan Lee and Shane Small. The objective is simple — don’t draw the exploding kitten cards. Players can use cards that allow them to skip a turn, look at which cards are next in the deck, and more. The player who outlasts his opponents wins.

The campaign’s success isn’t really surprising. Inman’s the Oatmeal is highly popular online comics site, and he’s built up a large, loyal following since launching it in 2009. Advertising it to his fans got the campaign off to a fast start (it reached its initial $10,000 goal in just 20 minutes), and Exploding Kittens has snowballed since then.

Working in the team’s favor are the simple reward tiers: $20 for a standard deck, $35 for a NSFW deck. There were two larger reward tiers, but they’re all gone now. Keeping the reward tiers simple was a conscious decision, according to the campaign page. In the ‘Risks and challenges’ section of the campaign, the creators write that their biggest concern is having the campaign get too popular, which would make delivery difficult — better to keep things simple, in other words, than cause delays due to mismanaged tee-shirt orders. The creators estimate that the cards will ship to backers in July.

As mentioned above, it’s not the first crowdfunding record Inman has broken. Back in 2012, his campaign to help build a museum for scientist Nikola Tesla raised $1.4 million on Indiegogo, making it easily the most funded campaign on the platform at the time.


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