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分析家博客:全球支付公司引入MasterPass

全球支付有限公司是一家全球性电子支付提供商,近日他们公开了准备推行MasterPass的计划。MasterPass是一种数字支付服务,客户为北美的商家。这是一种通过网络或移动设备可以简单高效掌控支付的方式。然而,此番声明却未获得投资者们的积极回应,3月28日股价为70.43美元,依旧难有起色。

MasterPass于一年之前由万事达公司推出,为商家和顾客提供即时具有竞争力的电子商务解决方案,通过缩短每次购物都要输入详细信息的冗余过程来提升消费体验。

更加新颖简捷的购物方案有可能帮助在线零售商保持竞争力。有了MasterPass,消费者可以通过台式机、平板电脑或是智能手机在高安全性的框架内使用支付设备。MasterPass在数字芯片内安全的存储了消费者的优选支付方式和配送信息。而后消费者就能简单的点击“通过MasterPass购买”选项,不必再重复输入数据。这种可靠的支付体验减少了购物车遗弃情况,促进销售,还能让消费者保持开心。

MasterPass提供了不同种类的服务,利用实时闹铃、账户余额、忠诚计划和其他种类的增值服务丰富了消费者的购物体验。MasterPass的结账服务也为商家提供一套接受电子支付的统一方法,而无需区别消费者的所在地。

全球支付公司为遍布于北美州,南美洲,欧洲和亚太地区的商家、金融机构、增值零售商和多国企业提供多种支付处理方案。

Global Payments Inc., a global service provider of electronic payments, recently disclosed its plans to implement MasterPass, a digital payments service, for its North American merchants. MasterPass is a simple yet effective way of handling payments via the web or a mobile device. However, the announcement failed to invoke a healthy response from investors as shares remained almost flat at $70.43 on Mar 28.

Launched by MasterCard Incorporated a year ago, MasterPass provides merchants and customers an instant competitive e-commerce solution, enhancing shopping experiences by eliminating the need to enter detailed information at every purchase.

Newer simpler shopping solutions are likely to help online retailers stay ahead in competition. With MasterPass, consumers can avail of payment facilities in a high security framework through computers, tablets or smartphones. MasterPass stores customers' preferred payment and shipping information securely within the digital gadget. Consumers can thereafter simply choose the "Buy with MasterPass" option, thus preventing the need for repeated data input. This highly resourceful payment experience reduces shopping cart abandonment, boosts sales and keeps customers happy.

MasterPass offers an assortment of services that enriches customers' shopping experience with value-added services such as real-time alerts, account balances, loyalty programs and assorted offers. MasterPass' checkout services also provide merchants a uniform method of accepting electronic payments, irrespective of a consumer's location.

Global Payments offers a comprehensive range of payment processing solutions for merchants, financial institutions, value-added resellers and multi-national corporations spread throughout North America, South America, Europe and the Asia-Pacific region.

 


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