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MasterCard已然成为数字支付界的“时尚芭莎”

万事达(MasterCard)在2月29日正式公开发表声明,称其正与帕森设计学院(现隶属于新学院)合作,将联合赞助一项顶级“时尚与设计黑客马拉松”赛事,开创一个融合支付科技和时尚的全新时代。

比赛中,来自全球各地的学生将组队PK产品研发和设计,每一组都需要独立开发一套完整互联的电子商务原型,其产品、设计、理念中需内嵌有电子支付的功能。

“这个时代是一个‘互联主义’的时代,消费者互动和交易的形式也在发生着剧烈变革。”MasterCard数字支付实验室的高级副总裁,Sherri Haymond在一次公开发言中提到,“设计感、功能感和科技感在迅速地融合,你的消费和支付也将迅速地融入和定义你的生活方式。这项赛事意味着设计驱动的思考方式将被整合进支付创新中,也是一种挖掘设计背景学生的创造力的新方式。”

帕森设计学院的三个小组成功晋级,角逐决赛的15000美元奖金,并获得机会在MasterCard的产业大会中展现他们的作品。MasterCard称帕森设计学院的参与将帮助公司拓展眼界,更好地走在“联合消费体验”变革的前沿。

“人与产品之间的互动正急剧变化。”帕森设计学院的院长,Burak Cakmak说道。“越来越多的公司开始注重从设计感入手打造消费体验升级。MasterCard将从我们学生的创造力和灵感中寻找到最为创新和颠覆的解决方案。”

比赛的评委之一,时尚设计师Adam Selman 补充道:“从另一个方面来说,科技在我们生活的各个方面也发挥着越来越重大的作用,包括时尚。设备的互联并不会仅仅局限于手腕,因此我们更需要那些性感的大脑来拓展创作的边界。这次的合作赛事,将使得这些设计师新生代们有机会将最顶级的设计概念,与最尖端的科技概念融合。基于此产生的产品理念才是真正有生命力的。”

MasterCard的“数字哲学”还渗透到了与Coin的合作中。除了设计和科技的融合,MasterCard的另一个野心是小而美的“物联网”——手表、可穿戴设备、钥匙扣、裙子、墨镜、手套、戒指,甚至冰箱,都应该实现互联。

Coin是一家知名的支付一体化公司(信用卡,储蓄卡,会员卡功能全部在一张卡中实现),消费者只需在包里揣一张卡便能无障碍实现所有消费。其上一次与MasterCard的合作就通过Coin旗下的专利技术平台,实现了支付功能植入可穿戴的科技,将消费体验引向了新一代的可穿戴设备。

MasterCard is collaborating with The New School’s Parsons School of Design to bring together the worlds of payment technology and fashion in a joint-sponsored Fashion and Design Hack, the company announced Monday (Feb. 29).

The event will feature teams of students competing to develop, build and present connected commerce prototypes that feature embedded payments functionality in their products, new designs or concepts.

“As the world becomes more and more connected, the way consumers interact and transact is transforming,” Sherri Haymond, MasterCard’s SVP of digital payments and labs, said in a press release. “What you buy and how you pay will soon blend seamlessly into your lifestyle, as design, usability and technology merge together in new ways. The Fashion and Design Hack with Parsons is another way for us to integrate design-led thinking into payments innovation and tap into the creativity and ingenuity of the school’s design students.”

Three teams of Parsons’ design students were selected to participate in the Fashion and Design Hack and will compete for $15,000 in prize money and the chance to present their creations at MasterCard industry events. MasterCard said the engagement with Parsons will help to push forward its vision to “bring to consumers a new generation of connected commerce experiences.”

“How people and products interact is changing rapidly,” said Burak Cakmak, dean of Parsons School of Fashion at The New School. “More and more, companies are turning to design to help build a more positive consumer experience. By partnering with Parsons, MasterCard is engaging with our students’ creative and innovative approaches to design viable solutions.”

Fashion designer Adam Selman, who will also sit on the panel of judges for the competition, added: “Technology is playing a greater and greater role in all aspects of our lives, including fashion. The connected device revolution won’t necessarily be limited to our wrists. And we need creative minds to push the boundaries of their imagination and develop design concepts that are truly inventive. Through this collaboration, the new generation of design students will have the opportunity to bring to life concepts that incorporate cutting-edge design with the latest in payments technology.”

In another recent move supporting MasterCard’s digital philosophy that every device — watches, wearables, keychains, dresses, sunglasses, gloves, rings and even refrigerators – can be a connected device, the company partnered with Coin .

Coin is best known as the all-in-one connected card (credit, debit, gift, loyalty and membership cards) that consumers can use in place of the stack of cards they carry in their wallets. But its latest deal with MasterCard will bring commerce to the next generation of wearables by leveraging Coin’s patented technology platform that miniaturizes the payments technology needed to make wearables functional and interoperable.


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评论

  • 未央洛在 2016/03/04 16:53回复

    万事达广告呗,对这个无感。

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