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联合利华成Indiegogo加速创新新伙伴

当地时间3月9日,联合利华发布消息称,为进一步促进创新发展,公司已同全球性众筹平台Indiegogo达成合作意向。

据称,联合利华是进入众筹平台的大型公司中的首批大企业之一,通过众筹平台,企业家能够将他们的想法渗透到市场当中。公司透露,通过双方的合作,社会企业家能够为联合利华品牌提出更好的产品解决方案。公司希望能够借此建成一个合作互助、思想碰撞的平台,所有好的解决方案都能够呈现在联合利华专家小组成员的面前。其中,那些最好的方案将有机会在Indiegogo上发起众筹活动,并最终得以落地实施。同时,联合利华也会对这些方案提供指导和额外帮助,让它们更具影响力。

联合利华方面还表示,和Indiegogo达成合作关系,将会加速公司自身的创新进程。联合利华的产品在大量生产前,能够得到很好的市场验证。在决策的早期阶段有了消费者的参与,将确保产品能够获得最中肯和及时的用户反馈,并最终生产出用户满意和喜爱的创新产品。

联合利华全球高级副总裁Aline Santos表示:“同Indiegogo达成新的合作伙伴关系是我们从公司最初的试点合作方法得以应用的体现,同时,这还将大大缩减公司新产品投入市场整个环节所需要的时间。与此同时,Indiegogo还支持我们发展不忘环保的决心,这点也同时提升了我们品牌的社会影响力。通过重塑商业模式,定义全新发展机遇,我们将能够重塑整个公司的商业运作方式,以实现公司希望整个社会都能够可持续发展的经营理念。”

Indiegogo合作伙伴高级副总裁Jerry Needel评论称:“联合利华一直以来在产品创新和响应用户反馈方面处于市场领先地位。此次我们十分高兴能够同联合利华达成全新企业众筹合作伙伴关系。通过分析Indiegogo平台上的消费者和全球范围内的早期试用用户对产品的持续投资情况,使得像联合利华这样的大公司能够生产出更好的产品,同时,还为公司和消费者提供了建立起友好关系的绝佳机会。”

On Wednesday, Unilever Foundry announced it has formed a new partnership with global crowdfunding platform Indiegogo to help accelerate innovation.

Unilever is reportedly one of the first large-scale companies to tap into the power of crowdfunding to empower entrepreneurs to bring their concepts to market. The company revealed that through the partnership, social entrepreneurs will submit solutions to sustainability challenges put forward by Unilever brands. The community will be invited to collaborate and build on ideas, with the most popular solutions being put in front of a panel of Unilever experts. The best ideas will be given the opportunity to launch a campaign through Indiegogo to fund the idea and bring it to life, plus mentorship and additional support from Unilever to help them scale.

The company also noted that Indiegogo’s partnership will accelerate internal innovation processes by enabling Unilever brands to validate existing product ideas before being developed en masse. Involving consumers early in the decision-making process will ensure that Unilever receives honest, timely feedback and ultimately, only produces consumer-worthy and desirable innovations.

Aline Santos, Unilever’s senior vice president of global, stated:

“This new partnership with Indiegogo will allow us to apply our learnings from the Foundry’s Pitch-Pilot-Partner approach, which dramatically cuts the time it takes to get a new initiative to market, to the wider business while putting consumers at the heart of decision making. The platform also supports our ambition to decouple our growth from our environmental footprint, while increasing our positive social impact. By redefining business models and identifying new growth opportunities, we have the ability to change the way we do business at Unilever and reach our goal of making sustainable living commonplace.”

Jerry Needel, Indiegogo’s senior vice president of corporate partnerships, commented:

“Unilever has long been a leader in innovating around their products and consumer touch points, so we are thrilled to have them as our newest Enterprise Crowdfunding partner. By enabling consumers and the global community of early adopters on Indiegogo to vote with their dollars, Enterprise Crowdfunding provides an exciting opportunity for companies like Unilever to build more meaningful relationships with their consumers while making smarter product and sustainability investment decisions.”


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