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无需注册也能众筹 Kickstarter上线“访客”新功能

本周二,众筹网站Kickstarter宣布推出“访客投资”(Guest Pledging)新功能。 有了这个功能,那些不愿在该融资门户网站创建帐户的众筹投资人一样可以以“访客”的身份为项目作出贡献。 对于这个新功能,Kickstarter方面表示:

"在Kickstarter上支持众筹项目的优点之一就是,在项目形成之后可以随时进行观察项目进展。而从现在开始,访客支持者也一样跟进项目了。 此外,他们将和其他支持者一样将收到发起者信息、项目更新和奖励调查。”

该众筹平台还表示,如果有用户在未登陆状态下尝试支持某一项目,则该用户会被导向到一个页面,可以选择作为访客继续支持该项或回到上一步登录账户。 如果他们作为访客进行投资,他们将有机会完成帐户注册,注册将使他们有机会调整自己的投资额,保存付款选项,并与项目的其他支持者们在项目评论页面中联系。 Kickstarter还提到活动发起者应该如何使用该功能:

"当访客选择投资一个项目时,项目发起者可以像过去一样与他们进行沟通和履行后续责任。 在发起者页面(Creator Dashboard)和后台报表(Backer Report)中,访客支持者名单将以一串数字显示为"访客"。 这种命名格式允许项目发起者区分访客支持者,也可以帮助他们与我们的支持团队进行有关任何特定支持者的沟通。"

目前,“访客投资”可用于舞蹈、新闻、戏剧和手工类的项目。 Kickstarter将在未来几周内将这一模式逐渐扩大到更多的类别,很快所有新的支持者都可以选择作为访客进行众筹投资。

On Tuesday, Kickstarter announced the launch of Guest Pledging. This new feature will be offered to those who choose not to create an account with the funding portal and will contribute to projects as a Guest. While sharing details about Guest Pledging, Kickstarter stated:

"One of the best things about supporting creators on Kickstarter is getting a behind-the-scenes look at the project as it takes shape, and Guest backers get to follow along like anyone else. In addition, they'll receive creator messages, project updates, and reward surveys like all backers."

The crowdfunding platform also revealed if users try to back a project while logged out, they will be directed to a page where they can either log in or continue as a guest. If they pledge as a guest, they will have the opportunity to complete an account registration, which will give them the ability to adjust their pledges, save payment options and connect with other fellow backers in the project's comment page. Kickstarter also noted how campaign creators may use the feature as well:

"When a Guest pledges to a project, Creators can handle communication and fulfillment the same way they have in the past. In the Creator Dashboard and Backer Report, a backer who pledges as a guest will display as "Guest" with a string of numbers. This naming format allows Creators to differentiate between Guest backers, and also helps with any conversations they might have with our Support team about a specific backer."

Guest Pledging is now available for projects in the Dance, Journalism, Theater, and Craft categories. Kickstarter will gradually expand to more categories in the coming weeks, and soon all new backers will have the option to pledge as a Guest.


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评论

  • s
    skywalker在 2017/04/07 09:25回复

    如果用户不注册的话如何追踪自己的众筹信息?kickstater又是如何确认访客信息的真实性和有效性呢?

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