最有看点的互联网金融门户

最有看点的互联网金融门户
全新的互联网金融模式国际资讯

解决硬件创企困境 Kickstarter正式进军日本市场

近日,美国著名众筹平台宣布将正式进军日本市场。

从今年晚些时候起,日本创业者将可直接在Kickstarter上发起日元融资活动,注册项目也将获得日本本土商业法律法规保护。此前,日本硬件制造市场一直被索尼和任天堂的这样的行业巨头把控,Kickstarter的到来无疑给相关日本创企带来了希望。

其实过去几年来,已经有不少日本硬件创业企业登录Kickstarter进行融资活动,其中最出名就要数眼球追踪VR头盔Fove了。但是在以前,像Fove这样的日本企业必须先要在美国找到一个合作伙伴,然后才能在平台上发起众筹。HAX投资人Benjamin Joffe表示,这样的机制给本就困难的创业企业设立了过多的障碍。

500 Startups日本区负责人James Riney认为,Kickstarter的到来或许将拯救已经逐渐趋冷的日本创业环境。据Tech in Asia数据显示,2016年流入日本的创业资本投资为6.89亿美元,而新加坡则高达14亿美元,规模高低一目了然。

Joffe认为,日本的硬件创业企业未来发展困难不小,许多硬件项目看起来都只是个设计理念,距离真正成为高科技创业企业还有很长的道路要走。在Joffe已经投资的201个硬件制造创企中,只有2个项目拥有日本方面的联合创始人。虽然Kickstarter等平台会对日本的硬件制造产业发展带来推动作用,但是后续要做的还有很多。

Joffe还补充道,无论企业还是监管方都要重视创业企业的价值,让他们在真正取得稳定收入和达到相应企业规模之前,依旧能够享受相应的社会保障和创意发挥余地。

一旦整个社会环境达到相关标准,行业发展的转机自然就会出现。比如,法国在这类安全保障方面做的就很出色,而在最近的国际电子消费展上法国创企出现的频率也比日本企业要高得多。

Nearly one year after Kickstarter first began opening up to Asia, the popular crowdfunding store is set to venture into Japan.

Once enacted later this year, it’ll be much easier for Japanese entrepreneurs to take to Kickstarter. For the first time, they’ll be able to raise funds in yen and register projects under their local business credentials.

There have been a number of Japanese hardware startups raising money on Kickstarter in the past few years – such as Fove with its eye-tracking VR headset – but they’ve had to jump through some tricky hoops to do so.

“It will remove a barrier for Japanese creators – some had to find a partner in the US to run a campaign, which added friction,” says Benjamin Joffe from HAX, an investor in young hardware companies. Indeed, the Tokyo-based Fove team linked up with an associate in San Francisco before it could raise US$480,000 on Kickstarter for its VR gizmo.

Kickstarter’s Japanese expansion looks set to be a boost to local gadget startups, which have been slow to make the kind of impression made by illustrious forebears like Sony and Nintendo.

“Entrepreneurship is becoming cool in Japan,” said James Riney, 500 Startups’ Japan boss, last year. The late start is seen in the amount of venture capital pumped into startups in the country, which falls short of the amount pumped into tiny Singapore. (2016 saw US$689 million for Japan versus US$1.4 billion for Singapore’s startups, according to the Tech in Asia database.)

Joffe describes the state of Japanese hardware startups right now as “not great.”

“The number of startups is quite low, and many [hardware] projects are more like design or niche projects than high-tech startups,” he goes on. “The gap has widened between ‘makers’ and ‘startups’ – and Japan hasn’t quite crossed that bridge yet.”

It’s almost suicidal professionally and financially.

Of the 201 gadget-producing startups that Joffe has invested in with HAX, only two had Japanese co-founders. While he sees Kickstarter and rival platforms as being important to that growth, a lot more is needed.

“I think the problem is more fundamental: the lack of safety nets in Japan for entrepreneurs makes it almost suicidal professionally and financially,” he states. “As long as conditions do not change, I do not expect a rise in the number of startups” making hardware in Japan.

“For things to change, companies need to start valuing the startup experience, and hire or re-hire startup people,” the hardware expert explains. “This is truly the number one thing to fix – and corporates should realize that all the ‘open innovation’ talk will not work well without startup people on the inside. A few other things could be adjusted on the regulatory front: let entrepreneurs keep social benefits when they start a company, until they have a regular income, or allow sabbaticals from jobs.”

Once conditions do change, the lay of the land can transform quickly. “Surprisingly, France has been improving a lot on those safety nets and was much more visible than Japan at the latest CES in Las Vegas,” says Joffe, referencing startups, not major gadget brands. “Maybe some inspiration there.”


用微信扫描可以分享至好友和朋友圈

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

[未央翻译]Fintech国际资讯周报|2017年第37周

高旭 09-15

Kickstarter宣布今年9月登陆日本市场

Samantha H... 08-21

Fisco发行日本首个比特币企业债券

Kevin Helm... 08-19

金融科技创企Money Forward拟于九月在日上市

高旭 08-15

Kickstarter首席执行官预计将在年底卸任

Samantha H... 07-29

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1