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Facebook推出捐赠式众筹平台

互联网使得慈善更加扁平化,捐赠的渠道更为广阔,选择也更加多样。在JustGiving、GoFundMe等众筹平台的推动下,美国的慈善捐助市场不断扩大。近日Facebook宣布,公司将在部分垂直领域推出捐赠式众筹服务。

目前,美国的Facebook用户可以通过平台,针对以下类别发起捐赠众筹:

  • 教育:学费、书本以及其他学习用品
  • 医疗(包含宠物医疗):医药费
  • 危机救助:自然灾害以及意外伤害(火灾、失窃和交通意外)
  • 丧葬:丧葬费
  • 体育活动:运动用品和比赛活动经费
  • 社区服务:社区基础设施维修以及环境卫生维护

其中,体育类和社区服务类众筹均是首次登陆捐赠众筹平台。

Facebook表示,自今年3月份起,公司就开始对该平台进行试运营。项目发起人可以通过任何智能设备进行申请,并将在24小时之内获得平台的审核结果。平台将收取众筹金额的6.9%+ $ 0.30作为手续费。Facebook称,公司成立该平台的目的是为了为消费者创造一个长期、稳定的筹资环境,并非从慈善捐赠中获取利益。

Facebook is ratcheting up the competition with JustGiving and GoFundMe with its own donations-based crowdfunding vertical. According to information posted on the Facebook press page, the social media platform is adding two new categories: Community and Sports.

Now users in the US can raise money on Facebook for any of the following categories:

  • Education: such as tuition, books or classroom supplies
  • Medical: such as medical procedures, treatments or injuries
  • Pet Medical: such as veterinary procedures, treatments or injuries
  • Crisis Relief: such as public crises or natural disasters
  • Personal Emergency: such as a house fire, theft or car accident
  • Funeral and Loss: such as burial expenses or living costs after losing a loved one
  • Sports: such as equipment, competitions or team fees
  • Community: such as neighborhood services, community improvements or environmental improvements

Facebook explains they began testing personal fundraisers back in March. Since then, they have “been inspired by the response to create them and the support felt by those they benefit.”

All fundraisers are said to be reviewed within 24 hours. Personal fundraisers are available on all devices, and have a 6.9% + $0.30 fee. Facebook said its goal is to create a platform for good that’s sustainable over the long-term, and not to make a profit from their charitable giving tools.


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