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在伦敦坐地铁可以“刷瓶进出站”?

最近,伦敦的通勤族又多了一种支付地铁票的方式。

上周,伦敦交通局与能量饮料Luzozade联合推出了一款底部内嵌了无接触支付芯片的新装饮料,并在高峰时段免费派发给通勤的上班族们。只要手握这款饮料,一样也可以在伦敦的Oxford Circus“刷瓶出站”。

本次活动为时两天,得到了包括英国多位名人的支持和推广。

据统计,伦敦每天的通勤支付总数高达100多万次,只要依靠的正是无接触支付交通卡。而伦敦地铁对于这种数字支付方式的大力推广也得到了英国各界人士的广泛认可。

Commuters passing through Oxford Circus tube station will be able to tap and pay for their journeys through the London Underground using a contactless chip embedded in the base of a bottle of Luzozade in a promotional initiative between Transport for London and the energy drinks brand. Team GB gymnast Nile Wilson, Britain’s Got Talent finalists Twist and Pulse and ballet star Alessia Lugoboni have been enlisted to promote the campaign, which will run for two days with thousands of the contactless bottles pressed into the hands of thirsty commuters during the rush hour - or 'whoosh hour' as it's been renamed by Lucozade's marketing team.

Ashleigh Roberts, senior brand manager at Lucozade Energy, says: “In a city that’s always on the go, we’re giving Londoners an extra opportunity to get where they need to be in a fun and unique way.”

More than one million journeys a day are paid for using contactless cards and the tube has been widely credited with popularising the technology across the UK as a whole.


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