加密货币投资者们很难放心将他们的资产交给一些新近成立的机构。 银行是可靠的替代选项，因为人们相信他们。 进入加密货币领域的银行将为客户解决真正的财务问题，并进一步加深他们之间的合作关系。
比特币等加密货币可能会在未来某日比政府支持的货币更受欢迎。 银行在未来取得一席之地的唯一办法就是维持与今天的加密货币持有者的关系。 随着时间的推移，新游戏玩家们将逐渐获得安全和保险方面的声誉，并将对现有金融机构构成威胁。 趁着现在银行们仍然比现有和刚进入市场的新游戏玩家们有优势，是时候确保如今的合作关系了。
加密货币领域的不断发展壮大已成定局。 银行必须开始了解这类市场如何运作，并在金融科技公司将它们取而代之之前，为其组织找到正确的商业模式。 银行们实现这些目标的一个好办法就是参与到当今的变革之中，强迫自己开始学习。
银行在这个生态系统中能提供什么？ 普通人是否只想从某一受信任方获得一个加密货币的钱包？ 他们是否想要使用加密货币支票或储蓄账户来支付他们的日常购买？ 他们会将加密货币视为类似黄金的长期资产吗？ 没有人知道这些问题的答案，但是银行将通过参与这一领域得到更接近正确的答案，并提供一个使他们能够监控持有加密货币的客户的行为的解决方案。
With the recent surge in value of cryptocurrencies, ordinary people and traditional investment firms are paying more attention to the space. The market cap of cryptocurrencies has grown from less than $30 billion in March 2017 to over $110 billion in June 2017, and this is just the beginning. Cryptocurrencies are quickly becoming a new global market for assets, similar to stocks, bonds, mutual funds, and government backed-currencies.
But the immediate settlement of currency transfer on blockchains (such as Bitcoin and Etherium) is a double-edged sword. On the one hand, it’s incredibly efficient at money movement; on the other, it allows bad players to transfer your cryotcurrency with the same speed. And if the wrong person gets unauthorized access to your cryptocurrency holdings and transfers the currencies to their own wallet, there will be no getting it back.
As a result, among new investors in the space, there is a concern about giving money to new, unproven, and non-regulated online-only cryptocurrency wallet providers. And that opens up an opportunity for traditional banks. You already trust them with your life savings, so you will likely trust them with your cryptocurrency holdings.
It would take an enormous investment for banks to move into this space. But here are some reasons they should consider it:
They can address a real pain point for their customers
Cryptocurrency investors are concerned about trusting recently established organizations to hold their assets. Banks are reliable alternatives because people trust them. Banks entering this space will solve a real financial problem for their customers and will deepen and reinforce their relationship.
They will stay relevant
Cryptocurrencies such as Bitcoin might become more popular than government backed currencies one day. The only way for a bank to stay relevant in that future is to secure their relationship with the cryptocurrency holder today. As time goes on, new players will slowly earn a reputation for safety and security and will present a threat to existing financial institutions. Now is the time for banks to secure those relationships while they still have an advantage over existing and entering players.
They will start learning by doing
Cryptocurrencies are here to stay. Banks must start learning how these markets operate and discover the right business models for their organizations before fintech companies make them irrelevant. A great way to do so is to get their feet wet by getting involved and forcing themselves to start learning.
What exactly can banks offer in this ecosystem? Will ordinary people just want a cryptocurrency wallet from a trusted name? Will they want a cryptocurrency checking or savings account to pay for their daily purchases? Will they treat cryptocurrencies as a long-term asset similar to gold? No one knows the answers to these questions, but banks will get closer to the right answers by getting involved today and offering a solution that allows them to monitor the behavior of customers who hold cryptocurrencies.
They can help shape the future of cryptocurrency regulations
Banks can influence the future of cryptocurrencies by putting more pressure on governments to regulate the industry. While the lack of regulation in the industry creates concerns for banks looking to enter this space, the sooner they get into the cryptocurrency holding business, the sooner they can start pressing regulators and government for more guidance on how cryptocurrencies should be treated and the sooner they can develop their own policies if needed.
Banks have a small window of opportunity to jump into the cryptocurrency space. In a few years, cryptocurrency wallet providers will have gained enough trust and credibility that they will make banks that did not reinvent themselves irrelevant. Now is the time that banks have a competitive advantage over cryptocurrency wallet and trading companies to solve a real problem for their customers. The good news is that the number of individuals and organizations in this space is limited today so banks can test various business models and learn from their customers while cryptocurrencies evolve to become a reliable asset.