最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯基于互联网平台的金融业务

听说Uber出信用卡了?

国际资讯基于互联网平台的金融业务

听说Uber出信用卡了?

本周,著名网约车平台Uber宣布将携手巴克莱美国公司推出一款Visa信用卡,这也标志着该公司正式进军金融服务市场。

从下月起,美国的Uber用户就可通过Uber app申请这款信用卡,审核结果将在几分钟内产生。一旦审核通过,用户就可立即使用这个信用卡通过Uber约车出行,而实体卡片也会在申请通过后的几天内送到消费者手上。

这款信用卡没有年费,利率在16%到24%之间,而且消费返利也是诚意十足,餐饮消费(包括使用UberEats)返利4%,宾馆与机票消费返利3%,在线购物(包括使用Uber约车)返利2%。返利的形式多种多样,可以是Uber积分、礼物卡或者直接返现。

除此之外,在信用卡激活后90天内消费满500美元的用户可以得到100美元奖励,而在信用卡激活后1年内消费满5000美元的用户则可以得到价值50美元的Netflix或Spotify充值卡。有时,用户还可能获得手机保险、重大活动或演出的专属邀请或折扣。

Uber方面表示,此举将帮助公司更好地深入消费者日常生活,从庞大的数据海洋中发现新的利益增长点。与此同时,巴克莱方面也希望通过联手Uber获得其旗下6000万用户的相关资料,相比于传统的邮件推广,这种app终端服务将帮助巴克莱覆盖更多的潜在用户。

Ride-hailing app Uber is pushing further into the financial services sphere, teaming up with Barclaycard US to launch a rewards-heavy Visa credit card. From next month, US riders can apply for the card from within the Uber app and get a decision on their credit worthiness within minutes. They can then start using the card for Uber rides immediately, with a physical version arriving a few days later.

The no annual fee card will have interest rates of between 16% and 24% and come with a host of benefits, including four per cent back on dining transactions (including on UberEats), three per cent on hotels and airfares, and two per cent on online purchases, including Uber rides. Rewards can come in the form of Uber credit, gift cards or old-fashioned cash back.

In addition, people who spend $500 in the first 90 days will get $100 back and those that pay out $5000 on the card in a year get a $50 subscription credit on services like Netflix and Spotify. Other perks include mobile phone insurance and invites to exclusive events like secret shows.

Uber says the deal helps it to embed more deeply into customers' lives, giving it a wealth of data. Meanwhile, Barclaycard hopes that access to more than 60 million Uber users within the app will prove a more effective customer acquisition strategy than direct mailing.


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

未央今日播报:北京启动P2P网贷行政核查工作 Uber和Lyft或将明年IPO

未央研究 10-17

103桩性侵案后 ,Uber的应对给滴滴哪些启示?

纪振宇 | 腾讯《深网... 08-27

Uber任命首位CFO,为明年IPO做准备

Sara Salin... 08-22

《华尔街日报》:金融科技公司涌入次级信用卡贷款市场

渺渺 08-17

为创业公司办理企业信用卡,Brex获5700万美元融资

Paul Sawer... 08-06

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1