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发行加密货币,柯达复兴靠这个有用吗?

创立于1888年的柯达是上世纪一家在照相领域富有传奇色彩的公司。而在本周三的CES年度大会上,这家公司又宣布,除了已经进行的ICO项目外,柯达还准备向加密货币领域进军,发行自己的柯达币。柯达代币的投资都是一些大人物和大亨,其只对在SEC注册的投资者进行开放。

过去一周里加密货币市场可以说是非常热闹,先是一种牙医业替代数字货币市值突破20亿美元,后有通讯app平台Telegram公布百页ICO计划书。这样看来,柯达的这轮加密货币宣言也算是应了“时代潮流”。

CES是全球科技领域规模最大、最受瞩目的年度盛会,每年初在美国拉斯维加斯举行,吸引了包括三星和索尼这样行业巨头在内的多家科技企业在此分享最新科技创想和发明。

柯达进军加密货币市场的消息一出便引发了市场不小的反响,然而人们对其表现出的更多是一种怀疑而不是祝贺。柯达公司的代币项目正在进行中,它的价值听起来像是Shutterstock公司的翻版,只是多了更多的许可权。因为是2018年,所以自然要与区块链产生一点关联。

据悉,柯达公司已经宣布将向公众租借比特币矿机。它们发布的测试版矿机就好像是比特大陆的矿机贴上了个柯达的标签。

此外,柯达还宣布将在纽约总部安装成套机器。当然它们很可能不会将其安装到办公室内,因为加密货币挖矿会产生大量热量和噪音。柯达公司的矿机将分批发面向顾客,这些用户可以购买算力。

Bright Trading LLC的一个交易者 Dennis Dick在接受路透社采访时表示,柯达此举有点孤注一掷的感觉,就像是一个大叔尝试去证明他还能变回孩童时代。

世界是否需要另一个图片认证平台或者是否世界需要柯达并不重要。重要的是那些机构的投资者是否可以用上百外投资柯达币后能获得回报,在现在的条件下,这看起来没有任何可能。

Kodak, a legacy photography company synonymous with the last century, is to launch its own cryptocurrency, Kodakcoin. Not content with holding an ICO, the company has also decided to get into cryptocurrency mining in what’s been interpreted as a desperate bid to stay relevant. The news, unveiled at CES 2018 on Wednesday, goes down as one of the strangest stories yet in a month that’s been filled with crypto oddities.

In a week in which an altcoin for the dental industry neared a $2 billion market cap and messaging app Telegram unveiled a 132-page white paper, the notion of Kodak launching its own ICO doesn’t seem that outlandish. Reinventing itself as a cryptocurrency mining firm into the bargain though is a curveball that no one saw coming.

CES is the technology world’s largest and glitziest event of the year, hosted in Las Vegas and boasting cutting-edge new kit from industry leaders such as Samsung and Sony. And then there’s Kodak, a company that by anyone’s reckoning was last relevant around the time that Instamatic cameras were the latest tech. But to the chagrin of the other exhibitors at CES on Wednesday, Kodak stole the show.

The news that the Eastman Kodak Company, founded in 1888, was jumping on the cryptocurrency bandwagon should have come as a total shock. It says something about the current news cycle that the story, accompanied by news of Kodak’s inevitable share price leap, was greeted by little more than a shrug. The tokenized project the company are launching, for what it’s worth, sounds like a Shutterstock copy, with added permissions. And a blockchain of course, because 2018.

But what to make of the company’s foray into cryptocurrency mining? As if trying to tick off every cliche in the crypto handbook, Kodak has declared that it is going to start renting out bitcoin miners to the public. The miners it demoed appear to be Bitmain mining rigs with a Kodak sticker appended, suggesting that the whole scheme may have been hastily cobbled together. This theory was bolstered by the revelation that the Kodacoin website was only registered on January 2.

To show its support for its new mining operation, Kodak announced plans to install a rig in its New York headquarters. Presumably not in its office, for cryptocurrency mining is a hot and noisy racket best confined to a darkened room. The Kodak branded miners will be leased to customers, who will be expected to pay upfront for the mining capacity. As one commenter scathingly put it:

This morning $KODK was a dead company walking destroying value and cash at a fairly rapid pace and headed for another bankruptcy, now after laying some empty words on a piece of paper it’s all good.

“This is getting ridiculous,” Dennis Dick, a trader at Bright Trading LLC, told Reuters. “From a fundamental point of view, none of this makes sense.” There’s a desperation about the reinvention of Kodak, like an embarrassing uncle trying to prove they’re still down with the kids. It will be the big boys investing in Kodak’s token sale though, which is open to SEC registered investors only.

It doesn’t matter whether the world needs another image licensing platform, or indeed whether the world needs Kodak. All that matters to the institutional investors is whether they can turn a profit by snapping up KODK tokens in their millions. In the current climate, that looks like a dead certainty.


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