近日，腾讯集团可信合作伙伴Digital Retex与数字支付全球供应商NTT Docomo的欧洲子公司DOCOMO Digital签署协议，微信支付就此正式登陆意大利市场。
WeChat Pay, the mobile payment system implemented by the most popular Chinese app, will launch in Italy in the next weeks. This will be possible thanks to the agreement signed by the Italian company and Tencent Trusted Partner Digital Retex and DOCOMO Digital, the European subsidiary of the digital payment global provider NTT Docomo.
In a few weeks, Chinese tourists visiting Italy will be able to easily purchase their goods both online and in-store through the dedicated app on their smartphones.
The service aims at reaching all retailers, from the luxury, fashion and design industries, which account for 60% of Chinese purchases, to hospitality and entertainment (restaurants, hotels, museums, theme parks), all looking for a very easy and friendly way for Chinese customers to pay their goods.
According to data released by Istat-Confturismo, last year Italy registered 3.79 million Chinese visitors, an increase of more than 5% compared to the previous year. Tourism is expected to grow in 2018, which has been named “Year of the EU-China Tourism”. Over 20.8 million Chinese tourists are estimated to visit Europe every year over the next five years (Source: China Tourism Academy).