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亚马逊3亿美元再度注资印度市场

1月29日消息,亚马逊旗下印度分支机构 Amazon Seller Services Pvt. Ltd 宣布获得 1950 亿卢比(约合 3.063 亿美元)的投资,投资方为母公司 Amazon 和新加坡分部 Amazon Corporate Holdings Pvt Ltd。

Amazon Seller Services 是 Amazon 在印度市场规模最大的一家电子零售商,目前其平台有超过 25 万注册用户,两个月前曾该公司获得了一笔 4.5 亿美元的投资,投资方同样为母公司 Amazon 。

相比之下,Amazon 在印度的竞争对手——本土电子商务巨头 Flipkart 筹集了 60 亿美元的资金,Paytm 则为 22 亿美元。

接连注资证明 Amazon 非常看中印度市场。在中国发展不顺、无法抗衡阿里巴巴等本土公司后,亚马逊在印度市场不容有失,它也为此付出了极大的努力——此前 Amazon 称截至2017年6月,其国际业务亏损同比增加了 4 倍多,达到 7.24 亿美元,并表示亏损很大程度源于在印度的巨额投资,包括扩大仓储能力。

而盯上印度这块肥肉的,除了 Amazon 还有老对手阿里巴巴,以及软银。根据初创企业投资分析平台 Tracxn 统计,日本软银 2017 年在印度新创科技公司中投了近 50 亿美元,其中大约三分之一投给了 Flipkart。而阿里则投资了包括印度版天猫 Paytm Mall、印度最大移动支付和商务平台 Paytm 等在内的多家本土电商及物流公司,总计投资金额约在 15 亿美元以上。

竺道分析称,目前网购在印度的普及率依然相当低,在为数不多的网购者中,多数人都缺乏品牌忠诚度,网购行为主要由促销驱动。这意味着印度电子商务领域依然有很大的市场空间,但也有很长的路要走,需要持续的资金投入。

Amazon Seller Services Pvt. Ltd, the local arm of Amazon.com, has received another Rs 1,950 crore ($306.3 million) as the global e-commerce giant continues its quick pace of investments in the country, filings with the Registrar of Companies show.

Amazon Inc. and its Singapore-based division, Amazon Corporate Holdings Pvt Ltd, made the investment in the Indian arm, the filings stated.

The development was first reported by The Economic Times.

“We remain committed to our India business with a long-term perspective to make e-commerce a habit for Indian customers and to invest in the necessary technology and infrastructure to grow the entire ecosystem. We are delighted and humbled by the trust from our customers, to lead e-commerce in India,” an Amazon spokesperson told VCCircle in an email response.

The latest investment comes a little over two months after Amazon’s Indian unit received Rs 2,900 crore ($446 million), its single largest infusion into the country’s operations till date. At the same time, Amazon Seller Services also nearly doubled its authorised share capital from Rs 16,000 crore ($2.4 billion) to Rs 31,000 crore ($4.7 billion).

Amazon Seller Services, probably the largest entity of the US-based e-tailer in India, runs the e-commerce marketplace business, including its sellers’ network. It has over 250,000 registered sellers on its platform.

The latest development reiterates Amazon’s $5-billion investment commitment to India, which founder Jeff Bezos made in 2015. Industry estimates indicate that the e-commerce behemoth is yet to reach the $5-billion investment mark. Amazon’s investment commitment in India will be constantly revised as and when required, considering the importance accorded to the country.

Amazon India’s $5-billion investment, as and when the company completes it entirely, would make it the largest only-equity-funded Indian entities, with $4.7 billion in equity alone.

According to Capitaline, an Indian corporate database for both listed and unlisted companies, Amazon is the second largest Indian company in terms of authorised capital, next to Reliance Jio, whose capital stands at Rs 61,000 crore. To give a better idea of the scale of its operations, Amazon India has already overtaken Vodafone Mobile, Delhi Metro Rail Corporation, Tata Teleservices and L&T Metro Rail.

In comparison, homegrown e-commerce major Flipkart has raised over $6 billion by various estimates, followed by Ola at nearly $3.13 billion and Paytm at $2.2 billion.


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