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Facebook叫停数字货币广告,矿机类广告亦受连带

本周二,社交网络巨头Facebook在博客上宣布,将开始全面禁止推广比特币、加密货币及ICO相关所有广告。按Facebook的话说,出台这项新规是因这类金融产品的推广存在欺诈性和误导性,因此必须严厉禁止。

Facebook表示希望人们通过Facebook广告继续发现并知晓新产品和服务,而无需担心欺诈或欺骗行为。除Facebook外,Audience Network和Instagram等平台也将落实禁止加密货币的广告新政。

Facebook发言人表示,这项新政不仅是针对那些尝试销售加密货币的广告主,比特币钱包类的广告也将被禁止,例如以太坊挖矿机。

不过,Facebook产品管理总监Rob Leathern在一篇博客文章中暗示,Facebook可能会在未来某个时候调整政策,让合法的加密货币相关企业再次发布广告。

此前,Facebook曾进行过信息流调整,把用户更多导向亲朋的帖子及提高本地新闻优先级,本质都是为解决一直以来假新闻传播的问题,增强讯息可信度。这正是Facebook禁止时下虚火丛生的加密货币等系列广告的内在驱动因素。

站在数字货币的角度而言,Facebook此番信息流广告调整的意义影响深远。这意味着或许很长一段时间,广告主无法借助这家最大的广告平台之一拓展用户群体。

这是近期监管“磨刀霍霍”挥向数字货币交易后,向后者再砸下的重拳。

本周二(1月30日),韩国已正式实施终止匿名数字货币交易,践行实名制的准则。据韩联社报道,即日起数字货币交易所既有账户转为实名确认账户后即可获批交易,新用户在开户时必须实名认证。根据相关规定,即使通过实名认证,外国投资者和韩国《民法》规定的未成年人都无法进行数字货币交易。

此前,韩国还频频瞄准数字货币推出新规,包括韩国监管机构联合检查银行是否遵守反洗钱等规定、对数字货币交易所征收企业税和地方所得税等。作为全球数字货币交易最活跃,吞吐规模最大的市场之一,韩国轮番严格规范数字货币交易,引得数字货币集体下挫。

同样是在周二,美国证监会(SEC)强势介入ICO代币融资市场,叫停自称已募集6亿美元AriseBank的ICO代币融资,并诉讼该公司和其联合创始人违反美国证券法,发行未经SEC注册的eACO代币,用虚假消息欺诈潜在投资者。上个月,彭博援引知情人士称,有两家加密数字货币交易平台Bitfinex和Tether,还收到来自美国商品期货委员会(CFTC)的传票。

截至发稿前,十大虚拟货币普遍下跌,跌幅均超过10%。

Cryptocurrencies are a Wild West of sorts — and Facebook has had enough.

The social network is banning all ads related to bitcoin, cryptocurrencies, and ICOs, it announced on Tuesday, as it attempts to crack down on scams and fraud.

The new rule "prohibits financial products and services that are frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings and cryptocurrency."

It's a far-reaching policy, and Facebook describes it as "intentionally broad."

(For the uninitiated, initial coin offerings, or ICOs, are a largely unregulated method for company fundraising that involves selling investors cryptographic assets, in a similar vein to an IPO.)

Bitcoin and other cryptocurrencies are insanely hot right now — but the space is also riddled with scams, fraud, and other risks.

This week, the SEC shut down one allegedly fraudulent ICO that claimed to have raised $600 million, and it's not uncommon for exchanges to lose hundreds of millions of dollars worth of customer funds in apparent hacks.

A Facebook spokesperson told Business Insider that the new rule bans all ads related to cryptocurrencies — not just those directly trying to sell cryptocurrencies or cryptographic tokens. So ads for Bitcoin wallets are also banned, for example, as are ones for Ethereum-mining hardware.

In a blog post announcing the news, Facebook product management director Rob Leathern suggested Facebook may tweak the policy at some point in the future to let legitimate crypto-related businesses advertise again.

"We want people to continue to discover and learn about new products and services through Facebook ads without fear of scams or deception," he wrote. "That said, there are many companies who are advertising binary options, ICOs and cryptocurrencies that are not currently operating in good faith."

"This policy is intentionally broad while we work to better detect deceptive and misleading advertising practices, and enforcement will begin to ramp up across our platforms including Facebook, Audience Network and Instagram. We will revisit this policy and how we enforce it as our signals improve."


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