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Apple Pay Cash个人转账服务即将走向国际化

近日,来自巴西、爱尔兰和西班牙的苹果用户纷纷表示在自己的Messages应用程序中看到了P2P支付服务。也就是说,Apple Pay Cash就要告别“美国专属”时代并走向国际化。

尽管扩张动向如此明显,但Apple Pay Cash是否涵盖跨境汇款业务仍然还是个未知数。

国际扩张或许将为苹果刚刚推出的这款产品提供更多动力。目前来看,移动支付平台Venmo的市场仅限于美国国内,但Apple Pay Cash其他竞争对手则有更广泛的覆盖范围 - 比如,Skype的基于PayPal的汇款功能已在26个国家推出。如果Apple Pay Cash希望成为iPhone和iPad用户的个人汇款首选方案,那么它的市场范围就必须不能只限于一个国家之内。

Apple Pay Cash may not be limited to Americans for much longer. Users in Brazil, Ireland and Spain have all reported seeing the peer-to-peer payment service show up in iOS' Messages app, suggesting that launches in their countries (and potentially more) are just around the bend. Apple hasn't officially announced anything yet, but it's hard to imagine the company asking people to configure the feature and letting it sit unused for more than a short while.

Despite the apparently imminent expansion, it's doubtful that Apple Pay Cash will allow money transfers between countries.

An international rollout could be crucial to generating some momentum for Apple's fledgling offering. Rivals like Venmo might be US-only, but others have a broader reach -- Skype's PayPal-based Send Money feature is available in 26 countries as of this writing. If Apple Pay Cash is going to become the go-to option for iPhone and iPad owners looking to repay their friends, it needs to be more than just a one-country product.


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