非洲数据分析平台Terragon获500万美元风投 - 互联网金融门户 未央网

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非洲数据分析平台Terragon获500万美元风投

本周,非洲风险投资公司TLcom Capital宣布向尼日利亚分析软件服务平台Terragon集团投资500万美元。而这也是TLcom旗下TIDE非洲基金的第二次投资,该基金总额400万美元,主要用于投资处于早期和成长阶段的非洲数字化企业。

Terragon总部位于拉各斯,主要为客户(主要是电信和金融服务公司)提供非洲消费市场的数据,公司目前在尼日利亚、肯尼亚、加纳和南非共拥有100多名员工,服务客户覆盖快消、金融及多个非政府组织。

该公司表示,产品允许用户深入了解行为和人口统计信息的多种组合,并通过视频和短信活动接触消费者,同时连接在线销售和支付系统。值得注意的是,正是由于尼日利亚本国数据隐私监管的空缺,Terragon的这些服务才得以实现。

Terragon公司认为,平台具有国际化发展的巨大潜力。据了解,目前该公司在印度已经建立了一个消费者数据研究与开发团队,并正在考虑向亚洲和美洲扩张。

Terragon方面负责人表示,TLcom Capital是他们的第一位正式投资者。虽然该公司没有发布财务报表,有关人士表示,Terragon目前已经实现盈利,每年的收入已经达到了400万到500万美元。

非洲的非正式商业活动占整个商业活动总量的55%,随着这一领域的不断现代化,相关的非洲消费者研究也逐渐成为一个专业化的行业。而消费者支出、电子商务、手机普及率和非洲改善的宽带格局的增长也促进了这一行业的发展,同时为数据服务企业创造了不少商机。

像尼尔森和Euromonitor这样的大型全球性公司已经增加了公司的非洲消费者研究总量。一家美国公司GeoPoll也在多个非洲国家建立了一个数字调查服务和数据库,而一家专门从事移动数据收集的肯尼亚创业公司mSurvey于2017年与合作伙伴Safaricom共同开发了一项消费者钱包产品,最近又扩展到尼日利亚。

 

The African venture firm TLcom Capital is betting on Africa’s data analytics markets with a $5 million investment in Nigerian-based Terragon Group, the developer of a software analytics service for customer acquisition.

TLcom’s commitment is the second from its $40 million TIDE Africa Fund for early and growth-stage digital companies.

Located in Lagos,  Terragon’s software services give its clients — primarily telecommunications and financial services companies — data on Africa’s growing consumer markets.

Products allow users to drill down on multiple combinations of behavioral and demographic information and reach consumers through video and SMS  campaigns while connecting to online sales and payments systems, according to the company.

These tracking services are enabled by a lack of regulation around data privacy in the country.

The company has a team of 100 employees across Nigeria, Kenya,  Ghana and South Africa. Top customer sectors across countries span fast-moving consumer goods, financial services, gaming and betting and NGOs, according to Umeh.

Terragon generates revenue primarily on transaction facilitation for its clients. TLcom Capital is their first formal investor, according to Umeh. Though the company does not release financial statements, he said Terragon had bootstrapped itself into the black. “We are profitable. We’ve been in business for eight years and have grown to revenues of between $4 and $5 million dollars a year.”

Consumer research in Africa is emerging as a professional industry as the continent’s large informal business space — representing some 55 percent of the continent’s economic activity — modernizes. The growth of consumer spending, e-commerce, mobile penetration and Africa’s improving broadband landscape are facilitating this, while creating opportunities for data services.

Big global firms such as Nielsen and Euromonitor have upped their African consumer research offerings. An American company, GeoPoll, has also built out a digital survey service and database in multiple African countries, and mSurvey, a Kenyan-based startup specializing in mobile data collection, developed a Consumer Wallet product with partner Safaricom  in 2017 and recently expanded in to Nigeria.

Meanwhile, Umeh sees global possibilities for the company’s platform. Terragon already has a consumer data research and development team in India and is contemplating expansion in Asia and the Americas.


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