最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯基于互联网平台的金融业务

携手Bitxby,星巴克在韩推出语音订购服务

星巴克咖啡韩国有限公司是一家由星巴克咖啡国际有限公司与新世界集团合资成立的的企业。

近日该公司宣布,将与韩国三星智能助手Bixby合作推出语音识别订购服务。

这些功能是Starbucks Siren Order的扩展,这样一来,服务覆盖区内的韩国顾客就可以在到达商店之前订购并支付咖啡费用。

据了解,星巴克咖啡(韩国)是第一家利用三星Bixby进行端到端订购和支付的零售商。韩国三星设备首次亮相的声音进一步扩大了星巴克数字生态系统内的客户体验。

一直以来,星巴克咖啡(韩国)都在持续通过一系列忠诚度和数字产品与客户建立情感联系,比如2009年首次亮相的星巴克卡和推出星巴克奖励计划。2015年,星巴克(韩国)应用程序在Samsung Gear S2智能手表上正式亮相,而这也是该应用程序在亚洲首次被引入可穿戴设备市场。

 

Starbucks Coffee Korea Co., a 50/50 joint venture between Starbucks Coffee International, Inc. and Shinsegae Group, launched voice recognition ordering today in South Korea by integrating with Bixby, Samsung’s intelligent assistant, available on select Samsung Galaxy devices.

These features are an extension of Starbucks Siren Order, the company’s mobile order and pay technology, which allows customers in South Korea to order and pay for their purchases before arriving at their store.

With the launch, Starbucks Coffee Korea is the first retailer to leverage Samsung’s Bixby to allow for end-to-end ordering and payment. The debut of voice ordering in South Korea on Samsung devices further extends the customer experience within the Starbucks digital ecosystem.

Bixby allows My Starbucks Rewards? customers in South Korea to place an order and pay through voice recognition “on command.” The feature allows customers to speak just as if they were talking to a barista in-store, including modifying their beverage to meet their personal preference. Bixby users who are not registered on the My Starbucks Rewards? program will be prompted to first enroll and then continue to place their order.

Starbucks Coffee Korea continues to create emotional connections with customers through a number of key loyalty and digital offerings, including the debut of the Starbucks Card in 2009 and the launch of the My Starbucks Rewards? program in 2011. In 2015, the Starbucks Korea app was launched on the Samsung Gear S2 smartwatch, the first market in Asia to introduce the app to a wearable device.


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

击败苹果、谷歌,星巴克移动支付位居全美第一

eMarketer 05-24

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1