最有看点的互联网金融门户

最有看点的互联网金融门户
其他国际资讯

返现聚合平台ShopBack收购财务管理平台Seedly

本月初,总部位于新加坡的电商现金回扣聚合平台ShopBack宣布以股权现金交易的方式收购个人财务管理平台Seedly,更多交易细节暂不明晰。

通过此次收购,ShopBack计划扩大其金融产品和社区垂直领域。收购后,Seedly将继续作为独立实体运营。据悉,这是ShopBack于2017年11月完成4000万美元融资之后的首次收购行为。

被收购的Seedly于2016年推出,产品目标帮助用户通过其预算应用程序制定更明智的财务决策,程序可使其4万用户同步财务账户并更好地管理现金流。同时,Seedly还运行了一个为千禧一代和初学者设计的博客,提供大众对于金融产品的评论。此外,Seedly还管理一个初学者和专家社区,就财务决策领域进行有意义的讨论。

Singapore-headquartered e-commerce loyalty and discovery platform ShopBack today announced the acquisition of personal finance management platform Seedly in an equity-cum-cash deal.

Through this acquisition, ShopBack intends to expand its financial products and community vertical. Post-acquisition, Seedly will continue to run as an independent entity.

This is ShopBack’s first acquisition after its US$40 million fund-raise in November 2017.

Launched in 2016, Seedly helps users make smarter financial decisions with its budgeting app, which allows its 40,000 users to sync up their financial accounts and better manage their cash-flow. It also runs a blog designed for millennials and beginners and also provides crowd-sourced reviews of financial products. Besides, it manages a community? of beginners and experts to have meaningful discussions surrounding smarter financial decisions.

“While our app helps users better understand their individual lifestyle expenditure, there was an opportunity for a more collaborative approach to managing their finances,” said Kenneth Lou, CEO and Co-founder of Seedly. “Our community is a platform for users to interact with peers and experts to get unbiased information in the personal finance space – everything from daily savings to deeper topics like insurance, investments and property.”

“With a common vision to enable smarter decisions in the shopping and financial verticals, we believe that Seedly’s and ShopBack’s aspirations complement each other,” shared Tee-Ming Chew, CTO and Co-founder of Seedly. “By joining forces, Seedly will gain access to international markets and resources to grow. ShopBack gains Seedly’s expertise in developing the personal finance vertical.”

Funded by East Ventures and NUS Enterprise, Seedly is a graduate of the second batch of the DBS HOTSPOT Pre-accelerator program. The firm now plans to double its headcount in the next year.

ShopBack is a digital loyalty and discovery platform with operations in six countries — Singapore, Malaysia, Indonesia, the Philippines, Taiwan and Thailand. It currently powers Taobao, Expedia, Lazada, Zalora and more than 1,300 e-commerce merchants, and provides cash rebates to over four million users.

The company’s investors include Credit Saison, Softbank Ventures Korea and SingTel Innov8, among others.

“Both our teams believe in helping our users make smarter decisions in consumer spending and personal finance for digital consumers in the South East Asia market. Seedly fits the bigger picture of the Smarter Way, representing huge synergies,” said Henry, CEO Co-founder of ShopBack.

In January this year, Shopback announced that it is going to expand to Australia as the seventh country to operate in. The new office is set to start operating in the second quarter of 2018.

“This deal represents an unique trend, which is becoming a common occurrence in the developing region with eCommerce players offering more fintech solutions to their users. We have seen how both companies have been growing strongly in the recent years and how this can represent a strong synergistic opportunity,” said ?Willson Cuaca, Managing Partner at East Ventures.


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