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PayPal收购智能零售系统Jetlore

美国时间 5 月 30 日,支付巨头 PayPal 宣布,将收购智能零售系统供应商 Jetlore,但并未透露交易金额。

Jetlore 创立于 2011 年 1 月,利用机器学习帮助连锁零售商为顾客提供个性化体验。2013 年曾获 700 万美元的 A 轮融资,其后获投金额及估值均未曾被透露。虽然比不了 PayPal 这个月 18 号以 22 亿美元现金收购瑞典支付企业 iZettle 的大手笔,但也是一笔不小的交易。

具体来说,Jetlore 的平台利用购物信息,可以分析 “数十亿” 的客户数据与产品数据,包括尺寸、颜色、款式偏好、品牌、材质等等,从而为不同的客户提供针对性产品推荐。

目前,Jetlore 提供两款产品,Predictive Layouts 功能支持营销团队为不同客户群体发送特定的电子邮件广告及推送广告。该功能可以从一段时间的交互里了解客户偏好,实现动态调整。Jetlore 表示,这一功能可以提升 60%-70% 的广告浏览量,降低 12% 的客户流失率。

另一产品名为 Predictive Ranking,其引擎正在申请专利,可以根据客户偏好,定制产品列表及搜索结果,并实时地将这些分析结果与库存匹配,优化电商的商品页陈列。

目前,Jetlore 的客户包括优衣库、LG 等大型零售商。创始人 San Mateo 是斯坦福大学计算机科学专业的博士,收购过后,Jetlore 的部分高层也将加入 PayPal。

在收购声明中, PayPal 电子商务解决方案的副总裁 Harshal Deo 表示,PayPal 将会利用 Jetlore 的人才及 AI 技术,添加新功能,完善其在线结账体验。

值得注意的是,在收购 iZettle 的声明中,PayPal 总裁兼CEO Dan Schulman 表示,该公司想要进一步扩大,提供全球性的一站式全渠道商务解决方案。

PayPal 近日还与印尼风投公司 Alpha JWC Ventures 开展合作,共同孵化东南亚金融科技公司。今年 4 月,其还投资了购物返现平台 Dosh 。欧洲和东南亚的全球性策略,返现和零售系统的一站式布局,PayPal 是否还会继续激进的收购策略,我们也将持续关注。

Payments provider PayPal today announced plans to acquire Jetlore, a San Mateo-based startup that specializes in artificial intelligent retail systems, for an undisclosed sum.

Jetlore, which was founded in January 2011 by students from Stanford University’s computer science program, leverages machine learning to deliver “personalized” experiences from retail chains like Uniqlo and Nordstrom Rack. The startup’s predictive technology analyzes “billions” of customer data points and product data, including apparel attributes like sizes, color, fit, and style preferences, as well as brands and preferred materials, which inform its customer targeting products.

Jetlore’s Predictive Layouts feature, for example, allows marketing teams to target certain groups of customers with distinct email, homepage, and in-app experiences. It learns customer preferences from their interactions over time and dynamically adapts, populating content where users are most likely to see it. Jetlore claims that Predictive Layouts can generate between 60 and 70 percent more revenue per email or pageview and reduce customer churn by 12 percent.

Jetlore’s other flagship product, Predictive Ranking, uses a patent-pending “learning to rank” engine to tailor product lists and search results to individual customers. It automatically surfaces items based on knowledge of each customer’s preferences and matches those preferences to inventory in real time.

Both will join PayPal Marketing Solutions, a suite of marketing analytics and A/B testing tools aimed at corporate retailers that use PayPal’s payment processing, PayPal Credit, and other PayPal solutions, including those that use ecommerce platforms such as WooCommerce, BigCommerce, or Shopify.

“With Jetlore’s talent and AI-powered technology, we will enhance and accelerate [our products], adding new capabilities that continue to expand PayPal’s value proposition for merchants beyond the online checkout experience,” Harshal Deo, vice president of commerce solutions at PayPal, said in a statement. “We share Jetlore’s passion for creating amazing — and personalized — customer experiences and believe their capabilities will accelerate our ability to help merchants optimize content and communication for their customers.”


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