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NGO自动筹款平台Gravyty获200万美元融资

近日,美国初创公司 Gravyty 宣布,获得 200 万美元种子轮融资,本次融资由 NXT Ventures 和 Launchpad Venture Group 领投,John Huysmans,Stage 1 Ventures和新英格兰风投基金跟投。

Gravyty 成立于 2015 年,为非营利组织开发了一套人工智能管理平台,想实现筹款流程的自动化,帮助其与捐赠者建立持久关系,并筹得更多资金。

具体来说,Gravyty 的系统包含三个功能。核心的是名为 First Draft 的自动撰写邮件功能,可以编辑个性化的募捐邮件。Gravyty表示,这一产品利用了机器学习技术,可以从用户的修改中理解用户写作风格,逐步改进后续邮件,最终实现编写的全自动化。

此外,Gravity Guide 帮助用户制定每周工作计划,包括应当与谁打电话或约见面,应当跟进哪笔筹款或是应当对谁表示感谢,目的是让用户更高效地管理其潜在捐赠者关系。

同时,大笔捐款往往需要筹款者在不同地区举办聚会或与有意愿的富豪们实际见面,Gravity Go 连接了地图功能,帮助规划筹款路线,提供场地建议。

本质来说,这是一套 CRM 系统,Gravyty 表示,其与一些主流的客户关系管理软件提供商建立了合作,包括 Blackbaud、Salesforce、Abila 和 Ellucian。

Gravyty 的创始人包括 AI 技术专家 Rich Palmer 和前非营利组织成员 Adam Martel。兼任 CTO 的 Palmer 表示,想要利用人工智能节省筹款工作的人力成本,让非营利组织的筹款效率提升十倍。

在非营利组织筹款解决方案领域,Blackbaud 算是第一个试水的企业。该公司于2004 年上市,专门提供筹款软件及规划分析。

数据显示,2016 年美国拥有 157 万个慈善组织,捐款金额达到 3900 亿美元,其中有七成来源于个人捐款。同时,美国宗教组织的募款是常态,许多学校也都依赖校友捐款。对于非营利组织,捐款者众多,筹款活动频繁,管理软件的存在就非常必要,相关服务商也就有了较大的市场空间。

看国内,截至 2017 年,中国总共有 70.2 万个社会组织,但有七成的捐款来源于企业。且慈善组织的透明度也颇受质疑,个人捐款意愿难以提升。比较下来,国内筹款软件赛道就相对更窄,36 氪曾介绍过公益组织信息化解决方案提供商「灵析」。

但随着人工智能技术的普及,国内的筹款管理场景或许也会出现新的产品。

"Our customers are always at the center of all that we do. These added resources are an important milestone on our mission to revolutionize the way nonprofit fundraisers use technology to build and manage relationships with their most important donors," said Adam Martel, Gravyty's Co-founder and CEO. "These funds will allow us to accelerate the development of our suite of AI products, improve our core technology, and further ensure that our customers are successful in achieving their amazing missions."

Founded in 2016 at Babson College, Gravyty offers a radical new approach to fundraising for nonprofit organizations by shifting the organization's focus from simply aggregating and storing data to enabling action on data to generate revenue. First Draft, the company's flagship product, delivers to fundraisers draft emails for their most important major and mid-level prospective donors throughout the year. Written using artificial intelligence, these emails can then be be edited and personalized instantly. By utilizing advanced machine learning techniques, First Draft has the unique ability to learn from the user's edits and refine its understanding of the fundraiser's writing style and relationships with individual donors. Gravyty also makes it easy to automatically update the CRM systems-of-record as fundraisers work. This breakthrough technology ultimately allows fundraisers the ability to manage relationships with a larger pool of donors and spend more time inspiring donors to make transformational gifts to support their missions.

Co-founder and CTO Rich Palmer remarked, "Artificial intelligence---namely machine learning, deep learning, and computational linguistics---is already having a profound impact on the way organizations build relationships to support their missions. With the help of these cutting-edge, cost-effective technologies, AI-enabled products such as First Draft allow for personalization at scale, without fundraisers needing to do more work. It's like having ten copies of yourself working toward the same goal."

"Gravyty is at the forefront of the application of artificial intelligence and machine learning for nonprofit organizations," said Raymond Nobu Chang, Managing Director of NXT Ventures. "We are so proud to be the first early-backer of this amazing team and we believe their passionate pursuit of customer success through innovation and delivery of disruptive technology will revolutionize the entire nonprofit fundraising industry, and likely more."

Gravyty's top investment priorities for this new round of funding include expansion of the company's customer success and marketing teams, additional sales resources, and accelerated development and delivery of Gravyty's suite of AI products.

"We've been impressed with the Gravyty team since we first started working with them in 2016, and it has been fantastic to see the strong customer response to the First Draft product," said Christopher Mirabile, Managing Director of Launchpad Venture Group. "Having seeded the company, it was a natural fit and a distinct pleasure to work with them to co-lead this round with Raymond Chang and NXT Ventures."


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