全球共乘领域又诞生了一个新的独角兽创企，来自于爱沙尼亚、并在欧洲和非洲与Uber竞争的Taxify完成了1.75亿美元的融资轮，这也让它的估值超过了10亿美元大关。德国汽车巨头戴姆勒领投了此轮融资。投资者还包括来自欧洲的新支持者Korelya Capital和金融科技创企Transferwise的创始人Taavet Hinrikus。Taxify表示，中国滴滴出行也再次进行了投资。
除了汽车业务以外，戴姆勒已经慢慢开始在共乘领域进行布局，比如先后投资收购共享汽车公司car2Go和德国拼车创企Flinc，同时它还投资了欧洲拼车公司Via and Turo。此外，戴姆勒和宝马在今年3月份的合并举措中，巩固了他们的移动业务，包括停车应用、收费解决方案、汽车共乘等等。而现在，戴姆勒将在Taxify董事会中占有一席之地。
近年来，共乘领域已经变得均质化，大多数公司都在提供着相同的服务，所以在这种背景下，Taxify则显得很独特。这家创企于2013年在爱沙尼亚成立（爱沙尼亚也是科技巨头Skype的诞生地），而当时Markus Villig才19岁，他的兄弟Martin则在Skype工作。Markus现年仅24岁，他是全球亿万美元公司中最年轻的领导之一。OYO创始人Ritesh Agarwal比他年长一个月，不过他在更年轻的时候领导过一个独角兽创企。当然，这仍然是一个相当大的成就。
他最初的愿景是利用从父母那里借来的钱为他的祖国爱沙尼亚建立服务，但是这个愿景逐渐的扩大了，目前该服务已经在超过25个国家上线，主要是在欧洲和非洲。 Markus Villig今天表示，该公司拥有超过50万名司机和超过1000万用户，而去年8月用户数量才达到250万，这可以说是一个巨大的飞跃。 Villig补充说，去年Taxify的乘车量增长了十倍，不过他没有提供原始数据。
There’s a new unicorn in the global ride-hailing space after Taxify, a startup born in Estonia that does battle with Uber across Europe and Africa, closed $175 million in new funding that takes it valuation to the $1 billion mark.
Daimler, the German automotive giant which owns Mercedes-Benz among other things, led the round. The investment also featured participation from new backers Europe-based Korelya Capital and Taavet Hinrikus, founder of billion-dollar Estonian fintech startup Transferwise. Taxify said that China’s Didi Chuxing was among the returning investors to join.
The company said it plans to deploy the capital to develop its technology and make further expansions in Europe and Africa.
Beyond its automotive business, Daimler has taken a role in ride-hailing already. Its investments in the space include the acquisition of car-sharing business car2Go and German car-pooling startup Flinc, while it has put money into Europe-based car-pooling company Via and Turo, another car-sharing service which took on Daimler’s rival service Croove. More widely, Daimler and BMW consolidated their mobility businesses — which include parking apps, charging solutions, ride-hailing and more — in a consolidation move made in March of this year. Now, added to that, Daimler will take a seat on the Taxify board.
Given its extensive interest in mobility, it makes sense that Daimler is backing Taxify, which has emerged as the main contender battling Uber in Europe and Africa, while it has also forayed into Australia, too. Surprisingly, the round is the first major fundraising moment for Taxify, which had raised just €2 million ($2.4 million) prior to Didi’s undisclosed investment last year.
“We’re on a mission to build the future of mobility, and it’s great to have the support of investors like Daimler and Didi,” said CEO and co-founder Markus Villig in a statement. “This is just the beginning as more and more people give up on car ownership and opt for on-demand transportation.”
The ride-sharing space has homogenized somewhat in recent years with most companies offer the same services, so against that backdrop Taxify has something of a unique story. The startup was founded in Estonia in 2013 — the home of tech giant Skype — but brothers Markus Villig, then 19 years old, and his brother Martin, who had worked for Skype.
Villig junior is now just 24 years old which makes him one of the youngest heads of a billion-dollar company in the world. OYO founder Ritesh Agarwal is one month older, although he did lead a unicorn at an even younger age. Still, it’s quite an achievement however you mix it.
His original vision was to build a service for his native Estonia using money borrowed from his parents, but that vision expanded and the service is now present in over 25 countries, predominantly in Europe and Africa. Markus Villig said today that the company has more than 500,000 drivers and over 10 million users, a big jump on the 2.5 million users it claimed back in August. Villig added that Taxify’s ride volumes grew ten-fold last year, although he did not provide a raw figure.
Markus has explained in the past that Taxify’s strategy focuses on being the second mover, most often behind Uber .
“We go into markets where ride-sharing is already a proven concept… we come in and we improve on that by having just cheaper commissions and giving more back to the riders and drivers. We don’t want to get into this regulatory troubles and be wasting millions in lobby battles,” he told Bloomberg in an interview last year.
A key moment for Taxify was snagging investment from Didi Chuxing, the Chinese firm that acquired Uber’s China business and removed it from the country.
Didi backed Taxify via an undisclosed “eight-figure U.S. dollar sum” last August but, beyond capital, gave it access to its network of knowledge and experience, particularly around operations.
This kind of deal is common for Didi, which raised a $4 billion investment at the end of last year for expansion purposes and has backed Uber rivals across the world with capital and mentoring. Didi’s investments include Lyft in the U.S., Grab in Southeast Asia (which recently bought out Uber’s local business), Ola in India, Careem in the Middle East and 99 in Brazil, which Didi itself acquired in January 2018 for its first international expansion move.