最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯基于互联网平台的金融业务

语音刷卡时代即将来临?

周一,万事达卡(Mastercard)的一位高管对CNBC表示,该公司正在考虑将其支付系统整合到谷歌和亚马逊的语音助手中,让人们通过语音操作的方式来支付费用。

这家美国支付巨头推出了一款名为Masterpass的语音支付产品,该产品可以让用户上传信用卡信息,并将其作为一种便捷的在线支付方式。

最近,该公司推出了一项工具,让人们可以在Facebook Messenger中使用Masterpass为产品付费。用户可以通过在Messenger上发送消息来与某个品牌进行交互。当他们购买一种产品时,可以用Masterpass来进行支付。

这被万事达卡称为“会话商务”趋势,这一趋势也延伸到了语音领域。万事达卡副董事长安-凯恩斯(Ann Cairns)表示,在未来,使用像亚马逊的Alexa或谷歌语音助手这样的语音助手购买商品将变得十分普及。

当被问及万事达卡是否想要将Masterpass与这些语音助手整合时,凯恩斯说:“当然可以。”

“我们正在研究这样的技术,我们正在考虑如何让他们与万事达的网络建立链接。”凯恩斯在周一于荷兰阿姆斯特丹举行的“20/20欧洲金融科技大会”上对CNBC表示。

Masterpass可以用来支付Google Play商店的应用程序。Mastercards也可以在亚马逊和谷歌上使用。凯恩斯说,任何与语音助手的整合都将是万事达与科技公司之间关系的延伸。

“我们已经集成了很多亚马逊和谷歌的产品,所以它更像是一个我们正在研究的新的产品功能,或者说是产品线。但我们也在研究如何部署人工智能。”她说。

万事达卡正在关注如何适应消费者行为在支付方面的变化。Masterpass是该公司对Apple Pay等产品的回应。许多科技公司正越来越多地涉足金融服务领域,而万事达卡则试图通过这些技术产品来保持领先地位。(尔夫)

Mastercard is looking at ways to integrate its payments system into voice assistants made by Google and Amazon to let people pay by talking to a device, a top executive from the company told CNBC on Monday.

The U.S. payments giant has a product called Masterpass that allows a user to upload credit card details and acts as an easy way to pay for things online.

Recently, the company launched a facility for people to pay with Masterpass for products within Facebook Messenger. A user would interact with a brand by messaging them on Messenger. When they buy a product, Masterpass can be used to pay.

It's a trend Mastercard is calling "conversational commerce" and it extends to voice too. Ann Cairns, vice chairman at Mastercard, said that buying items using voice assistants like Amazon's Alexa or Google Assistant will "become very big" in the future.

When asked whether Mastercard is looking to integrate Masterpass with these voice assistants, Cairns said, "Yes, of course."

Masterpass can be used to pay for apps on the Google Play store. Mastercards can be used on Amazon and Google already too. Cairns said any integration into voice assistants would be an extension of the relationship between Mastercard and the technology firms.

Mastercard is watching for ways to adapt to the shifts in consumer behavior when it comes to payments. Masterpass was the company's answer to products such as Apple Pay. A number of technology firms are increasingly dipping their toes into financial services and Mastercard is trying to stay ahead through some of these technology products.


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

亚马逊考虑推出房屋保险,消费者能否从中获益?

耿颖 06-21

印度移动支付平台ToneTag完成千万美元融资

LIVE MINT | 移动支付网 06-04

PayPal与Google再度加强支付领域合作

高旭 | FINEXTRA 05-28

印度保险创企Acko获1200万美元投资,亚马逊领投

PTI 05-28

网贷平台Capital Float获亚马逊2200万美元融资

Catherine ... | 猎云网 04-24

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1