总部位于东京的日本乐天株式会社今日宣布收购硅谷移动订单及收货创企Curbside。这次纯现金交易的具体条款尚未透露，但Curbside先前从CVS、Index Ventures、Sutter Hull Ventures、AME Cloud Ventures、Qualcomm Ventures和Chicago Ventures等投资人那里获得的融资数额在4000万美元到5000万美元之间。
另外Curbside还为移动应用开发人员提供了一款名为ARRIVE的软件开发工具包，它能让零售商看到客户抵达当地实体店的具体时间。目前，Curbside的官网显示，CVS、Sephora、Chipotle、Nordstrom、Pizza Hut、Chevron、Boston Market、Westfield、HEB和Yelp都是ARRIVE的客户。
Tokyo-headquartered Rakuten, Japan’s answer to Amazon, is acquiring the Silicon Valley mobile ordering and pickup startup Curbside, the companies announced today. Terms of the all-cash deal were not disclosed, but Curbside had previously raised between $40 million and $50 million from investors including CVS, Index Ventures, Sutter Hull Ventures, AME Cloud Ventures, Qualcomm Ventures, Chicago Ventures, and others.
Founded in 2013 by former Apple engineers with backgrounds in location-based technology, Curbside was one of the early startups to capitalize on the idea that e-commerce’s expansion won’t entirely involve ship-to-home deliveries, but could also include the convenience of online ordering with a curbside pickup option at bricks-and-mortar retailers to speed things up.
The company first launched its own mobile shopping app with a limited set of partners, including a shopping center in San Jose and a handful of San Francisco Bay area Target stores. The Target test wrapped up some time ago, and Target instead launched its own Drive Up curbside pickup this year – possibly encouraged by the potential it saw through its tests with the third party.
Curbside then went on to power mobile orders and store pickup for CVS, which invested in the company as a strategic partner back in 2016.
The startup also developed an SDK for mobile app developers called ARRIVE that allows retailers to see when customers are arriving at their location for things like order pickup, mobile order ahead, and appointment checkin. CVS, Sephora, Chipotle, Nordstrom, Pizza Hut, Chevron, Boston Market, Westfield, HEB, and Yelp are listed on the Curbside website as ARRIVE customers.
For strategic partner CVS in particular, Curbside is available at thousands of locations across the U.S. for order ahead and pickup.
ARRIVE has since become the primary business for Curbside, and now contributes to the majority of its revenue. Curbside CEO Jaron Waldman says half of the top ten QSR’s (quick serve restaurants) are now using ARRIVE, as the restaurant side of the ARRIVE business has really taken off. These operations will continue as planned, Curbside says.
Across its customer base, Curbside has powered several million curbside pickups to date, and has over 8,000 U.S. locations, as well as some traction in non-U.S. markets, including Canada and India (Pizza Hut).
As for Rakuten, the acquisition opens up a lot of opportunities in terms of connecting retailers and merchants with customers, particularly in order ahead and pickup.