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Facebook部分解除加密货币广告禁令

全新的互联网金融模式国际资讯

Facebook部分解除加密货币广告禁令

今天早些时候,Facebook宣布适度解除此前的加密货币广告禁令,允许少数几个预先批准的广告商在网络上投放广告。

今年1月,Facebook曾宣布禁止所有宣传金融产品和服务的广告。禁令涉及多种误导性或欺骗性促销活动相关产品,如ICO以及其他成熟数字货币相关的激励计划。

当时,Facebook产品管理总监Rob Leathern表示:

我们会听取反馈意见,观察政策效果,并继续研究这项技术,以便在必要时对其进行修改。

现在来看,Facebook还算是“信守”了自己的“承诺”。

据了解,目前仅有通过批准的广告商可以在Facebook上投放广告,而ICO和数字期权产品仍属于被禁止范围。

无论是已经公开上市,还是有其他相关公共业务背景,任何有兴趣在Facebook上投放广告的机构都需要向Facebook展示其许可证,以便接受审查。

虽然这样的消息并不是加密货币爱好者所期望的,但是Facebook适度放松加密货币立场的做法也未必是一件坏事。

Facebook today softened its stats on cryptocurrency ads by allowing a select few pre-approved advertisers to run advertisements on the network.

Facebook, in January, banned all ads that promoted financial products and services. Included in the ban were products frequently associated with misleading or deceptive promotional practices, such as initial coin offerings (ICOs) and various incentive schemes by more established digital currencies.

At the time, Facebook’s product management director, Rob Leathern had this to say:

We will listen to feedback, look at how well this policy works and continue to study this technology so that, if necessary, we can revise it over time.

It appears, at least in this case, the company is holding true to its word.

Advertisers approved through an application process on Facebook can now promote cryptocurrency products, although ICOs and binary options are still banned. Those interested in advertising on the platform may be required to show Facebook “licenses they have obtained, whether they are traded on a public stock exchange, and other relevant public background on their business,” in order to get the okay from those approving their ads.

It’s not the new cryptocurrency enthusiasts may have hoped for, but it’s hard to argue that any softening of Facebook’s initial stance on digital currencies is a bad one.


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