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世界杯期间,无接触支付大受欢迎

如今,世界杯正在俄罗斯几大城市如火如荼地进行着。而赛场内外,无接触支付的广泛应用也给前来观战的球迷带来了不少便捷。

来自Visa公司的统计显示,在进行本次世界杯比赛的11个俄罗斯城市中,约有17%的Visa支付是通过智能手机、智能手镯和智能戒指等非接触式支付完成的。其中,体育场内的消费中,有54%都是通过非接触式支付完成的。

从消费的场馆来看,卢日尼体育场可谓拔得头筹,累计支付量达到1.39亿卢布(约合220万美元),俄罗斯公民与国际游客的消费量基本持平。不过,俄罗斯当地人的食品和饮料消费量是外国游客的两倍左右,而非俄罗斯人平均每笔交易花费更多。

从主办城市来看,莫斯科的旅游消费量最高,达到17亿卢布(约合2690万美元),圣彼得堡是5.06亿卢布(约合800万美元),索契为1.04亿卢布(约合160万美元),喀山接近7100万卢布(约合110万美元),叶卡捷琳堡则达到4800万卢布(约合76万美元)。

而从消费群体来看,Visa持卡人每笔交易平均花费3575卢布(约合57美元)。而美国游客最能花钱,其次是中国和墨西哥游客。

Visa俄罗斯公司负责人Ekaterina Petelina表示,很多前来观赛的球迷都是第一次来到俄罗斯,而Visa的无接触式服务可以说是大大降低了他们的消费障碍。

 

 

Soccer is a contact sport, but fans are using contactless payments at one of the sport’s most famous events: Approximately 17 percent of purchases with Visa in the World Cup’s 11 Russian host cities, for example, used contactless payment technology with devices such as smartphones, bracelets and rings. However, the share of contactless payments inside the stadiums hit 54 percent — made by fans from Russia and other countries.

“Many of the international visitors attending this summer’s tournament have never been to Russia before,” said Visa’s Russia Country Manager Ekaterina Petelina in a statement. “We’re excited to be providing them with the ultimate tournament experience, powered by the speed and ease of Visa’s digital payments, which are increasingly happening on contactless cards, devices and wearables.”

In terms of FIFA venues, Luzhniki Stadium led all sites for total number of payment transactions, where fans spent 139 million rubles ($2.2 million). Russian citizens and international visitors spent about the same within the stadiums. Russian citizens were responsible for 68 million rubles ($1.1 million) in purchases, while non-Russian citizens were responsible for 71 million rubles ($1.12 million) in spending. Russian fans, though, made twice the amount of transactions for food and drinks compared to fans who were not from Russia. Yet, the non-Russians spent more, on average, per transaction. The average per-transaction amount for non-Russian attendees was 1.5 times higher than Russian purchases in those categories.

Within the host cities, Moscow saw the highest amount of tourist spending: The country’s capital saw 1.7 billion rubles — or $26.9 million — of purchases. And St. Petersburg saw 506 million rubles ($8 million), Sochi saw 104 million rubles ($1.6 million), Kazan saw 71 million rubles ($1.1 million) and Ekaterinburg saw 48 million rubles ($760,800).

In addition, Visa cardholders spent an average 3,575 rubles — or about $57 — per transaction across the 11 host cities. Fans from the U.S. took the lead in spending, followed by those from China and Mexico. In terms of product categories, luxury goods saw the highest average individual purchases at 23,000 rubles ($364.55). That category was followed by lodging at 15,000 rubles ($237.75) and fashion at 8,000 rubles ($126.86).

Beyond the World Cup, Visa CEO Alfred Kelly said at a conference in May that his company continues to make progress with its efforts in contactless payments, saying that, beyond the lack of progress in the United States, “we’ve seen really good progress around the world.” He noted that, a year ago, one out of every eight global transactions processed by the company was contactless, moving up to one in five last quarter.


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