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区块链国际资讯

法国企业家通过区块链技术打击假冒产品

国际商会称,假冒伪劣产品每年让全球经济损失高达一万亿美元。而如今,一群法国创新者正在试图扭转这一趋势。

这些法国企业家,其中大多数曾为LVMH,Kering和Richemont等大型奢侈品公司工作。近日,他们开发了一个基于区块链的系统Arianee,旨在解决假冒伪劣问题。

Arianee是第一个能够记录所有真正有价值产品的奢侈品协议,实现了所有者与品牌之间的革命性联系。该解决方案还将为所有者提供所有宝贵资产的安全层。

这相当于为世界上的所有物品建立第一个永久和安全的可信数字证书协议,使用Arianee的任何人都可以在购买后跟踪产品。

比如一个人想要购买一块二手表。在购买期间,买家可以使用物品的序列号,通过智能手机运行Arianee区块链程序,查询产品的过往记录。从系统中,他们可以判断手表是否已注册,是否由制造商验证并且未标记被盗或丢失。

通过这种方法,Arianee提供了一个打击假冒伪劣和灰色市场的实用解决方案。此外,Arianee还保留物品、所有者和品牌之间的安全私密关系。 Arianee团队知道,在当今复杂的互联世界中,必须让个人完全掌控自己的数据。

该团队目前正在与奢侈品行业的不同参与者合作,以确保该解决方案的高采用率,因为他们认为这样的解决方案将改变整个行业未来。

How does one tell if a product is genuine or not?

According to the International Chamber of Commerce, counterfeiting is estimated to cost the global economy up to a trillion dollars a year. But French innovators are working to reverse this trend.

A team of French entrepreneurs, most of whom have worked for big luxury companies like LVMH, Kering, and Richemont, have developed a blockchain-based system, Arianee, seeking to address the issue of counterfeiting.

Arianee is the first luxury protocol that will record all genuine products of value, enabling revolutionary link between owners and brands. The solution will also provide owners with security layer for all their valuable assets.

The entrepreneurs are building the first perpetual and secure protocol for trusted digital certificates for all the world’s objects.

Anyone using Arianee will be able to track a product after its purchase.

How does it work?

Let us take an example of a person wishes to buy a pre-owned watch.

During the purchase of an item, a buyer can use the serial number of the item, and run it through the Arianee blockchain via their smartphone to consult the product’s journey. From the system they can tell whether the watch is registered, authentified by the manufacturer and not flagged as stolen or lost.

By doing so, Arianee offers a practical solution to fight counterfeiting and grey markets.

Arianee is in form of a mobile application that users can download.

The firm is providing digital identity for luxury products. It’s basically more like the passport for one’s product.

Noting that buying valuable assets can be stressful in a digital world because of counterfeits and stolen items, Christian Jorge, one of the brains behind Arianee, believes that creating a blockchain-based platform can have a far-reaching impact.

“We have, therefore, created Arianee and backed it with blockchain technology, which allows it to be decentralized, independent, and secure,” says Jorge who is also the former senior vice president at Vestiaire Collective, one of the world’s largest luxury second-hand marketplaces.

Arianee also preserves safe and private relationships between items, owners, and brands. The Arianee team knows that in today’s complex, connected world, it is essential to give individuals complete control over their data.

The team is currently working with different players within the luxury industry to make sure that the level of adoption of this solution goes high, as they believe such a solution is a game-changer for the industry.


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