最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯

众筹其实“不愁钱”

职业企业家、发明家James Dyson最近发表言论抨击众筹模式,他说这种新兴模式对于支持有意义的发明毫无意义。但是,Dyson先生可能忽视了对于发明家来说,除了单纯筹集资金之外,众筹其实还有别的用处。

通过众筹,大众可以将一定数量资金投向某个项目、目标或者是企业。像Kickstarter和Indiegogo这样的全球性众筹平台已经家喻户晓。英国也有一些本土平台,比如 WeFund、 Crowdcube、 Crowdmission和Bloom,并且已经陆陆续续步入正轨。

据估计捐赠类众筹现在每年可融资大约3.1亿英镑,而权益类众筹可以筹集2800万英镑,提供其它类型回报的众筹则大概可融资2050万英镑。这种替代式的金融市场自2011年来每年以平均75%的速度成长着,并且这种强力的趋势据估计也会持续到明年。

小企业尤其受益于众筹平台,在过去的3年里,他们的募资数额增长超过254%。这相较于自2008年金融危机以来企业面临的巨大融资困难来说不能不说是对比强烈。众筹模式的快速成长也打破了一些固有的壁垒,使得一些传统上被压制的群体,如女性企业家、社会底层人士等能够参与到金融行业中来。

但是Dyson先生说“那些看上去不光鲜的点子往往能量巨大,但它们又经常被忽视”,而且在众筹平台上“人家总是倾向于把钱扔给一些网络游戏、花哨的APP应用,而不是真正去支持那些革命性的新技术。”

尽管我也曾经自己反思过类似的问题,但有一点我们应该记住——除了资金支持,众筹还有很多其他的优势。

成功的项目可以让企业家与热情的支持者、粉丝还有早期使用者充分交流。这又可以通过口口相传招徕更多的关注,这种关注对于新企业或者产品发行初期阶段来说可能是极为有价值的。众筹也可以作为一种广告方式,无论是对消费者还是对于行业本身,得到销售网络的机遇和新顾客对于成功来说可以说是至关重要的。

学会容忍失败

众筹活动为企业家提供了一个测试新企业、新产品的机会,将其间的成本和风险降低。于此我们可以发掘众筹的另一大利处——众筹使得企业家可以容易地失败(译者注:迅速放弃,重新开始)。

Dyson本人也是在企业界包容失败的鼓吹者之一,比较出名的是Dyson先生在经过5000次反复实验、制作模品后,他才最终发明了Dual Cyclone牌真空吸尘器。当然这种低成本、低门槛的筹资机制,使得企业家能够吸引到支持者,测试市场反应,如果项目不如意的话,可以轻易地放弃,这对于企业家来说不能不说是一件好事。

再拿另外一个例子来说吧,Ubuntu尖端科技在2013年8月通过Indiegogo平台筹得了超过1300万美元资金,这也创造了当时的记录。尽管其获得的支持史无前例,但是这个项目最终没有达到它预定的3200万美元(非常有野心的数字),最终没有撑到产品生产阶段。

尽管如此,这次项目带来的市场反映对于开发者Canonical来说却是无价的,项目发起者发现了Ubuntu系统手机的巨大吸引力,还有“超级”智能手机未来长期可能蕴藏的巨大发展潜力,智能手机最终有可能完全替代台式个人电脑。

Dyson先生曾说过“对于某些工程类项目来说,如果没有对受众来说马上可得的利益,支持就不会多”,这话也许有一定道理,但是在这种情况下,问题可能是出在企业家身上,而不是众筹模式的问题。运作一个众筹平台是一个要求苛刻的过程,学习曲线也会异常陡直。至为重要的是你需要在合适的平台上,专注于合适的角度,恰当地应用以向最合适的受众进行宣传。

不可否认,虽然电子游戏在成功的众筹活动中占据了很大的比例,但也有其他众筹帮助实现了许多最具革命性的新技术,比如3D打印和物联网。

众筹对于来说可以成为一种非常有效、有吸引力的多类型投资渠道,获得融资的企业可能捕捉、激发并且帮助推进主要技术、经济甚至是社会方面的变革。我不禁要去想,如果在Dyson先生发展他的Dual Cyclone真空吸尘器的时候有众筹这样的平台的话,他是不是还会有如此愤世疾俗的观点。他可能会发现众筹是一种能够帮助他筹到所需资金、使项目迅速腾飞的珍贵渠道,还可以让他更轻松地放弃失败的项目,更早地找到成功之路。

Serial entrepreneur and inventor James Dyson has spoken out against crowdfunding, arguing that the emerging trend is no good for supporting meaningful inventions. However, Dyson may have overlooked some of the benefits to inventors besides simply raising cash.

Crowdfunding is a process by which large numbers of individuals contribute sums of money towards a common project, objective or enterprise. Major global crowdfunding platforms, such as Kickstarter and Indiegogo are quickly becoming household names. UK platforms including WeFund, Crowdcube, Crowdmission and Bloomare starting to hit the mainstream too.

It has been estimated that donation-based crowdfunding now raises around £310m every year, while schemes that offer equity in return for donations raise £28m and those that offer other types of reward £20.5m. The alternative finance market has grown by an average of around 75% per year since 2011 and this trend is expected to continue into next year as well.

Small businesses particularly benefit from crowdfunding and have seen their fundraising increase by 254% over the last three years. This is a stark contrast to the huge difficulties that businesses have faced in accessing finance since the financial crisis of 2008. The growth of crowdfunding also promises to break down many other barriers preventing access to finance by traditionally underrepresented groups, such as female entrepreneurs or people from under-privileged backgrounds.

But Dyson claims that “less glamorous ideas that are big in their impact often get overlooked” on crowdfunding platforms and that “people tend to plough money into video games or fancy apps rather than support revolutionary new technologies”.

Even though I have asked similar questions myself, it’s worth remembering that crowdfunding campaigns offer several advantages over and above simply generating funding.

Successful campaigns allow entrepreneurs to engage with groups of enthusiastic champions, fans and early adopters. This can help drum up further interest via word of mouth, which can be hugely valuable in the early stage of a new business or product launch. Crowdfunding can also operate as a form of advertising, both to consumers and within the industry itself, leading to opportunities for networking and new contacts that can be vital to success.

Learning to love failure

Crowdfunding campaigns offer the opportunity for entrepreneurs and start-ups to test the market for a new business or product with very little cost or risk. Herein lies another major benefit – crowdfunding allows entrepreneurs to fail fast.

Dyson himself is a great advocate for embracing the role of failure in the entrepreneurial process, famously progressing through more than five thousand iterations and prototypes of his Dual Cyclone vacuum cleaner before eventually finding success. Surely a low-cost, low-barrier mechanism for raising funds, generating followers, testing the market and, if necessary, failing fast has to be good for entrepreneurism.

As a prime example of this, the campaign for the Ubuntu Edge set records when it received pledges of nearly $13m via Indiegogo in August 2013. Despite this unprecedented support, the project didn’t actually meet its (very ambitious) target of $32m and ultimately didn’t make it to the production stage.

However, the interest generated by the campaign proved invaluable to developers Canonical in demonstrating the significant market appeal of phones running the Ubuntu operating system and the longer-term potential demand for “super” smart phones that can be docked and used as replacements for desktop PCs.

Perhaps Dyson has a point that support for certain engineering projects may be limited if the benefits aren’t immediately obvious to the audience, but in many such cases the fault may lie with the entrepreneur themselves rather than the crowdfunding model. Running a crowdfunding campaign can be a demanding process with a steep learning curve. It’s absolutely vital to pitch the idea to the right audiences using the right platform and focus on the right aspects and applications of new ideas.

Although video games admittedly make up quite a significant proportion of the most successful crowdfunding campaigns, there are also many examples where crowdfunding has helped drive forward major developments in some of the most revolutionary new technologies, such as 3D printing and the internet of things.

Crowdfunding can be a hugely effective and engaging way for ordinary people to contribute to the sorts of projects, businesses and enterprises that captivate and inspire, as well as helping to drive major technological, economic and even social change. I can’t help but wonder if James Dyson would have had such a cynical view of crowdfunding if it had existed when he was developing his Dual Cyclone vacuum cleaner. He may have found it invaluable as a means to raise the money he needed to get his project off the ground, while also helping him to fail faster and find success a little earlier.


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

孙志壮

8
总文章数

TA还没写个人介绍。。。

新金融时代区域性互金平台的资产优势

张彦军 | 网贷之家 1天前

互联网金融狂潮简史

秋源俊二 11-18

[未央研究]本周互联网金融回顾 | 2017年第46周

未央研究 11-17

他的模式全球风靡,却在中国水土不服?

一本财经 11-17

蝶变与重生:大变革下的金融科技创新风口

孟永辉 11-16

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1