Snapchat下架P2P支付工具Snapcash - 互联网金融门户 未央网

最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯基于互联网平台的金融业务

Snapchat下架P2P支付工具Snapcash

曾经是与好友进行转账、分账工具的Snapcash,却以成为一种向成人节目表演者支付费用的平台告终。Snapchat宣布将在8月30日放弃这一P2P支付平台。有人发现Snapchat Android应用中隐藏的代码包括一条“Snapcash弃用消息”,显示“Snapcash将在某某【日期】后不再可用”。关闭这项功能将结束Snapchat与Square之间长达四年的合作关系,从而无法再支持转账功能。

Snapcash可能已经成为一种无用工具,实际效用的发挥并不大。除了Venmo、PayPal、Zelle和Square Cash这样的同类应用,还有很多其他方式来偿还朋友的饮料钱或打车钱,因此,Snapcash的合理使用率可能很低。与此同时,在Twitter上对“Snapcash”的相关搜索显示了大量色情内容。对于Snapchat来说,放弃Snapcash可能相比冒着公关风险更为安全。

外媒提供了Snapchat代码的相关截图。当被展示代码并询问Snapcash是否会关闭时,Snapchat发言人证实了这一消息:“是的,我们将在8月30日停止Snapcash功能。Snapcash是我们与另一家公司Square合作开发的第一款产品。我们感谢所有过去四年使用Snapcash的用户,也感谢Square的合作!”这位发言人指出,用户将很快通过应用内部和支持网站得到通知。

Snapcash为Snapchat提供了一种让用户将支付方式连接到应用的方法。随着该公司将目标定位于一个商业平台,这一点就显得尤为重要,因为你可以在不离开应用的情况下购物。在文件中包含支付信息是通过Snapchat购物比通过网页购物更容易的原因,也吸引了各大品牌开始使用Snapchat店面。

我们也拭目以待,Snapchat计划如何在没有这个驱动因素的情况下发展其商业战略。本月早些时候,有外媒报道,Snapchat的代码中提到了一个代号为“eagle”的项目,这是一个相机搜索功能。它允许用户用他们的Snapchat相机扫描一个物体或条形码,并在亚马逊上看到产品结果。但是在该报道发布以后,提及亚马逊的部分已经从代码中消失了。目前还不清楚未来会发生什么,但是相机搜索可以给Snapchat带来新的效用和货币化选项。

不过,Snapcash不会成为这个未来的一部分。考虑到Snapchat包括裁员在内的削减成本的努力,它迫切需要吸引和留住广告客户来达到预期收入,而它一直以来被公众误认为是色情内容的承载者,所以Snapchat无法承受再不必要的功能或其他丑闻。

Snapcash ended up as a way to pay adult performers for private content over Snapchat, not just a way to split bills with friends. But Snapchat will abandon the peer-to-peer payment space on August 30th. Code buried in Snapchat’s Android app includes a “Snapcash deprecation message” that displays “Snapcash will no longer be available after %s [date]”. Shutting down the feature will bring an end to Snapchat’s four-year partnership with Square  to power the feature for sending people money.

Snapcash may have become more of a liability than a utility. With apps like Venmo, PayPal, Zelle, and Square Cash itself, there were plenty of other ways to pay back friends for drinks or Ubers, so Snapcash may have seen low legitimate usage. Meanwhile, a quick Twitter search for “Snapcash” surfaced plenty of offers of erotic content in exchange for payments through the feature. It may have been safer for Snapchat to ditch Snapcash than risk PR problems over its misuse.

TechCrunch tipster Ishan Agarwal provided the below screenshot of Snapchat’s code to TechCrunch. When presented with the code and asked if Snapcash would shut down, a Snapchat spokesperson confirmed to TechCrunch that it would, explaining: “Yes, we’re discontinuing the Snapcash feature as of August 30, 2018. Snapcash was our first product created in partnership with another company – Square. We’re thankful for all the Snapchatters who used Snapcash for the last four years and for Square’s partnership!” The spokesperson noted that users would be notified in-app and through the support site soon.

Snapcash gave Snapchat a way to get users to connect payment methods to the app. That’s increasingly important as the company aims to become a commerce platforms where you can shop without leaving the app. Having payment info on file is what makes buying things through Snapchat easier than the web and draws brands to use Snapchat storefronts.

We’ll see how Snapchat plans evolve its commerce strategy without this driver. Earlier this month, TechCrunch revealed that Snapchat’s code contained mentions of a project codenamed “eagle” that’s a camera search feature. It was designed to allow users to scan an object or barcode with their Snapchat camera and see product results in Amazon. But since our report, mentions of Amazon have disappeared from the code. It’s unclear what will happen in the future, but camera search could give Snapchat new utility and monetization options.

Snapcash won’t be a part of that future, though. Given Snapchat’s cost-cutting efforts including layoffs, its desperate need to attract and retain advertisers to hit revenue estimates its missed, and its persistent bad rap as a sexting app, it couldn’t afford to support unnecessary features or another scandal.


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

P2P政策密集出台 未来监管需打组合拳

网贷之家 12小时前

“有困难,找四大AMC”?看看AMC会帮哪些P2P平台

财鉴 13小时前

P2P网贷合规检查实操要点

麻袋研究院 13小时前

未央今日播报:P2P网贷整治办下发合规检查通知 检查清单涉及108条

未央研究 08-17

P2P撑住,国家来维稳了

董云峰 | 新金融琅琊... 08-17

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1