最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯基于互联网平台的金融业务

移动经济时代,免税店的新生意经

国际资讯基于互联网平台的金融业务

移动经济时代,免税店的新生意经

每当航班降落,尤其是国际航班降落时,机场中总会瞬间涌入大量人流。

不少旅客会选择借此机会在免税商店购物,而如何维持合理库存一直是让免税商店头疼的一件事情。

近日,一家名叫SkyBuys的企业决定要解决这个问题。

简而言之,SkyBuys就是一个线上-线下的连接平台。

旅客可以在下飞机甚至到达目的地之前,通过APP直接进行预订并现场结算,或者直接网上完成付款。

随后,免税店可以借助这一平台,实时监控航班入港信息和旅客移动在线预订信息,并提前做好准备。这样一来,就可以大大缩短免税店收集移动订单并进行存货周转的时间,以往这一过程可能需要24个小时,而如今可以缩减到6个小时。

此外,SkyBuys还可以帮助免税店进行精准营销。根据旅客的地理位置信息、航班信息、购物历史等,实时为旅客推送优惠产品报价。

 

Airports can be flooded with passengers at particular times of the day, especially when they are faced with a slew of international arrivals. During these times, duty-free shops may find it challenging to maintain sufficient inventory as they contend with incoming crowds. But platforms such as SkyBuys seek to make that time of the day – and days overall – easier by providing an online-to-offline platform that allows consumers to browse selections from duty-free shops and create customized wish lists.

Using this information, duty-free shops can monitor which items are being ordered and store them in travelers’ profiles, which include incoming flight details and previous purchase history. As a result, “this data can make predictions on possible stock items that will be purchased down to the SKU level,” SkyBuys CEO and Founder Alec Kemmery said in an interview with PYMNTS.com.

In addition, such apps seek to provide consumers with geographically targeted information: When a customer walks into a duty-free shop, SkyBuys pinpoints his or her location through the flight itinerary and geo-fence. With this data, the app can provide marketing opportunities to retailers and brands. For example, a consumer could receive an offer for a bottle of whiskey or perfume while he or she is in a duty-free shop.

“There’s a lot of excitement [from] the marketer’s perspective, because it opens up a whole new avenue for what they’re able to do,” Kemmery said.

In addition, SkyBuys aims to reduce the turnaround time for click-and-collect mobile orders at duty-free shops. Kemmery said that many concessionaires operate on a 24-hour turnaround, but the app is trying to reduce that timeframe to six hours. That would enable a traveler to place an order from the plane and collect the items upon arrival at their destination airport.

To facilitate payments, in-app purchasing is available through the Stripe gateway, as well as via application programming interfaces (APIs). The company, for example, uses the Connect API to split and settle payments between multiple parties and payment methods. SkyBuys also offers order-ahead, which allows customers to pay at a physical point-of-sale (POS) system when they reach their destination, blending offline and online commerce.


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