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区块链国际资讯

德勤发布区块链趋势报告

今天比特币市场价跌破6000美元关口,尽管比特币等加密货币的主流应用面临着唱衰者的质疑,但其背后的技术区块链已在摩拳擦掌,准备大展身手,大干一场。

区块链继续受到热捧,多个领域争先恐后的在研发该技术的新应用场景。最近,德勤发布了一份题为“2018年全球区块链调查”的报告。在该报告提到,区块链领域正在发生6大转变:

1、不仅仅是探索,企业现在开始All in区块链

德勤表示,一个关键的转变正在发生。之前是探索区块链简化业务流程的潜力,但如今该技术已开始为业务流程的使用开发实用型应用程序。

虽然仍是技术型或数字化转型企业更普遍地采用这种技术,但这一变化无疑表明区块链正在获得更广泛的认可。更重要的是,它正在获得更多的公众信任。

2、实际可采用的区块链应用正在增加

Block Ground Capital表示,面对金融行业等更传统业务时,重点是将区块链解决方案应用于当前的业务模式。德勤之前引用的一份研究报告显示,74%的传统企业可以设想与区块链相关的实际使用案例,超过40%的人认为他们的公司将来会采用区块链。

例如,澳大利亚证券交易所用基于区块链的分布式分类帐技术取代了现有的结算系统。这种采用相当引人注目,这是经过多年的测试和考虑之后出现的成果。如果这一举动是一个风向标,那么它表明传统企业很可能会继续采用区块链技术。

3、区块链与虚拟现实一样,噱头多于实际

在一些领域,区块链正遭受着与虚拟现实一样的过度炒作。多年来,各行各业的人都听说过区块链。它被描绘成真正的游戏改变者。但问题是,很多人仍然看不到该技术给现实世界的带来的真正好处。对他们来说,就像虚拟现实一样,虽然没有实际应用,它仍然是一项很好的技术。

这并不是说区块链没有惊人的潜力。但是区块链炒作和应用之间的差距是一个需要解决的问题。如果企业停止探索该技术潜力,那么这像技术有多么牛逼就无关紧要了。

4、创新企业比传统企业更容易采用区块链

报告重点关注的一类企业是“新兴的颠覆者”。这些都是快速成长的初创公司,它们发现自己有能力干扰所在行业的其他公司。他们通常拥有资金充足的优势,并且由在行业中经验丰富、人脉广的高管领导。

这些企业通常能够应用区块链技术,并将其作为其业务模型的一部分,而不是对其进行补充。其中一个例子就是云存储创企Storj Labs。他们利用区块链和数字加密技术确保存储文件的安全性。他们甚至进军中国市场,这是亚马逊无法做到的。

5、行业公关很给力

区块链为什么这么火呢?行业公关(PR)正在蓬勃发展。无论是传统的媒体宣传,还是通过社交媒体对有影响力的人进行唇枪舌战,这与传统广告模式,我们都看到这种方式更容易增强区块链行业的信誉。

6、安全依然是区块链创新的主要动力

因为创建区块链的初衷是为了确保交易的安全性,因此,许多与之相关创新仍在广泛开展。区块链在网络安全中发挥着巨大的作用尤其重要。

2018年还有几个月。区块链在商业和技术中的应用会有什么新现象出现仍有待观察。就目前而言,传统企业似乎正在慢慢地增加对这项技术的关注度,而走在科技前沿的企业对它更加热情拥抱。

While the mainstream viability of cryptocurrency remains in question, one of the technologies that has emerged in its wake is primed to do big things.

Blockchain continues to grow in popularity as people across multiple industries find new applications for it. Recently, Deloitte released a report entitled, ‘2018 Global Blockchain Survey’. In it, they explore several relevant, blockchain trends that are worth paying attention to in 2018 and onward.

If you are interested in exploring what blockchain can do for your business or whether your startup idea can benefit from this versatile and secure technology, the prospects are rather promising.

1. Enterprises are now applying blockchain, not just exploring it

According to Deloitte, a key shift is happening. Where businesses were once exploring blockchain’s potential to streamline business processes, even to disrupt them, today they are beginning to create actual applications for its use.

While it’s still more common for tech or ‘digital’ enterprises to embrace this technology, this change definitely indicates that blockchain is gaining wider acceptance. More importantly, it’s gaining more confidence.

2. Practical blockchain applications are on the rise

When it comes to more traditional businesses, such as those in the financial sector, the focus is mostly on applying blockchain solutions to the current business model, according to Block Ground Capital. As revealed in the Deloitte study cited earlier, 74% of traditional businesses can envision practical use cases, but significantly fewer are implementing them. Still, more than 40% believe their organizations will adopt blockchain in the future.

For example, the Australian Securities Exchange has replaced their existing CHESS system with a blockchain based, distributed ledger technology. While this adoption is noteworthy, it only came after years of testing and consideration. If this kind of adoption is an indicator, it shows that traditional businesses are likely to continue to take a slow approach to adopting blockchain technology.

3. Blockchain fatigue becomes a problem

In some ways, blockchain is suffering the same type of overhype that virtual reality is. For years, people in various sectors have been hearing about blockchain. It’s been portrayed as a true game changer. The problem is that so many people still aren’t seeing real world benefits. To them, like virtual reality, it remains a nifty technology without a practical application they can really wrap their heads around.

This isn’t to say that blockchain doesn’t have amazing potential. It certainly does prove that the gap between blockchain hype and application is a problem. If businesses stop exploring its potential, it won’t matter how useful the technology is. But this may be changing as well. For instance, ProfitCoins is a startup disrupting the investment sector by providing an automated way for investors to earn profits on cryptocurrencies, without the need for prior knowledge or large initial capital. By helping investors buy low and sell high, they’re giving users an important practical application for the blockchain technology.

4. Newer enterprises find it easier to adopt blockchain than legacy businesses

One type of businesses the report focuses on is the ‘emerging disruptor’. These are fast growth startups that have found themselves in the position to be able to disrupt other businesses in their sector. They often have the benefit of being well-funded and headed by executives who are experienced and well-connected in their industries.

These are the businesses that are often able to apply blockchain technologies in ways that are truly a part of their business model, as opposed to supplementing it. One example of this is Storj Labs. They are using blockchain as the basis for a new technology that is disrupting cloud storage. They are even moving into Chinese markets, something that Amazon was unable to do.

5. Blockchain is partnering well with PR

Public relations (PR) is booming. Whether the service is a traditional pitch to the media or a shootout of an influencer through social media, businesses and individuals are seeing the benefit of using and prioritizing this layer of added credibility compared to traditional advertising campaigns.

One company that is using blockchain to make PR services accessible to anyone who has an interesting story, rather than only a few wealthy companies, is GoodNoon. The key concept is to use blockchain for decentralizing the PR industry while relying on artificial intelligence (AI) to help users find the journalist or influencer potentially more interested in the story. The result is that larger, better funded companies cannot easily push other organizations out by dominating the media.

6. Security continues to be a prime source of innovation

Because blockchain was created as a means to ensure the security of transactions, it shouldn’t came as a big surprise that this is the niche where much of the innovation still occurs. Blockchain is playing a huge role in cybersecurity especially.

One example of this is HYPR. They are using decentralized biometric data and other credentials to facilitate and improve user authentication and access control systems. Thanks to widespread desire to prevent another Equifax security breach, the company has earned eight million in VC funding.

There are still several months left in 2018. It remains to be seen what will emerge or fade away when it comes to applications for blockchain in business and technology. For now, it appears that traditional businesses are slowly increasing their focus on this technology, while more tech forward businesses are more enthusiastic. The industries that are most impacted remain unsurprising as well. It will certainly be interesting to see how things look at close of year into 2018.


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