发行通证、建立用户回馈系统，通讯公司 LINE 又有新动作
发行通证、建立用户回馈系统，通讯公司 LINE 又有新动作
9 月 3 日，根据 Btcmanager 消息，通讯公司 LINE 欲采用区块链技术和通证模式改造其通讯业务，通过奖励积极用户，促进公司平台生态发展。目前，LINE 公司已经独立开发了 Link chain，并基于该区块链发行通证 Link。
LINE 公司 CEO Takeshi Idezawa 表示：
通过 Link，我们将继续发展成为一个以用户参与为基础的平台，通过为人们的日常生活引入易用的 dApp 的方式，以收获平台增值和奖励。
据《移动营销》杂志报道，用户使用 Link 生态系统服务等行为，都有可能获得 LINE 的 Link 代币奖励。Link 也可用于支付生态系统中的服务费用。举个例子，一个用户参与开发或使用了一个与 Link 相关的 dApp，他就有可能会收到 Link 作为奖励。
目前，LINE 计划于今年 9 月在 Bitbox 交易所（该交易所由 LINE 开发）上发行 Link，总发行量为 10 亿，约 8 亿将用于用户奖励，另外 2 亿将由公司及其 LINE Tech Plus 计划作为储备。
早在今年 1 月，彭博报道称，LINE 正在努力尝试将加密货币和自家通讯平台相结合。当时，有相关人士透露，LINE 在研发新产品，通过推出新产品，将用户留存在自家生态体系内，让用户会持续萌发出使用 LINE App 的想法，增强用户粘性。
LINE 这次推出的新业务，似乎也印证了此前的猜想 —— LINE 频繁布局区块链业务，是想要寻求新途径留存平台用户。
至今，LINE 在区块链领域已有大量探索：其已推出支持加密货币交易的 LINE Pay；成立区块链子公司 Unblock Ventures；近期还成立了 1000 万美元的加密货币风投基金。
Line is a messaging platform developed by Line Corporation. The messaging app has now launched its cryptocurrency and blockchain to complement its messaging service. The token called Link, and its Link-Chain was entirely developed independently by the company.
Line’s Blockchain Push
With this move, Line Corporation joins the small group of prominent and established companies developing and issuing its cryptocurrency.
According to Mobile Marketing Magazine, the company decided to implement the technology as a way of rewarding pro-active users who help develop new dApps over their blockchain network. Line Corporation tried to avoid the common financing method used for the majority of cryptocurrency-based projects which is the ICO. Instead, the company uses a reward system that rewards members who are participative and help in the development of the application. With this, the company seeks to find a decentralized ecosystem where development can thrive.
For instance, users who contribute to one of the decentralized app (dApp) services within the Link ecosystem will receive an incentive.
Takeshi Idezawa, the CEO of Line Corporation commented:
“Over the last seven years, Line was able to grow into a global service because of our users, and now with Link, we wanted to build a user-friendly reward system that gives back to our users. With Link, we would like to continue developing as a user particpation-based platform, one that rewards and shares added value through the introduction of easy-to-use dApps for people’s daily lives.”
The token will be used as the reference currency of the Link ecosystem and users can use it for all sorts of purposes.
BitBox and “Link Chain”
The company also revealed it is registering Link exclusively on the global crypto-exchange Bitbox, where the token will be distributed to users. Bitbox will also become the main hub where investors can acquire and trade Link with other digital assets.
The token will be operated over its “Link Chain” enterprise blockchain – a distributed ledger built from scratch by the company. The launch of its Genesis Block was made on August 23, 2018, so it is a relatively recent development. Link-Chain will serve as a service-orientated blockchain network capable of applying dApps directly to its messaging platform.
Line Corporation is looking to introduce a stable infrastructure with minimized waiting time and where users can also contribute to its development while being compensated for their contributions.
The company stated that a total of 1bn Link is going to be progressively issued and distributed according to the ecosystem protocol. Line also revealed that from the 1 billion Link Tokens to be released, around 800 million will be set for user rewards while the other 200 million will be under the control of the company and its Line Tech Plus program supposedly to be used as a reserve.