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区块链国际资讯

继美联社后,福布斯也要拥抱区块链了

据 AXIOS 报道,商业出版商福布斯将与基于以太坊的区块链新闻公司 Civil 达成合作,将其内容样本发到 Civil 的区块链网络上。

具体来说,福布斯将在其专有的内容管理系统“Bertie”中插入 Civil 的软件。这样,福布斯的记者们就可以在明年年初,将他们的元数据上传到 Civil 的区块链网络上,同时也可以发布到福布斯网站上。

在内容类型方面,福布斯将先把与加密货币相关的内容上传,这部分内容也是他们最近增加投入的一项编辑重点。如果运作良好,其它话题的内容也会随之上传。

福布斯与 Civi 合作,将有助于增加其投稿人的数量。

福布斯正在研究使用智能合约,从而让他们的投稿人能够通过福布斯的 CMS(内容管理系统) 来上传内容,并通过 Civil软件进行整合,记录福布斯与投稿者之间发生的交易。投稿者上传的内容将会被发布到网络上的各个渠道,比如 Medium、LinkedIn、Civil 和福布斯上,这些媒体也会拥有一定的内容独家权。

对于 Civil 来说,其如何运作以及盈利呢?

简单来说,Civil (非盈利媒体公司)是一个去中心化的、基于云的分类账簿(想想谷歌电子表格 Google Sheet),它记录了内容的发布时间以及发布者。Civil 媒体公司不盈利,但是“Civil Network”中的参与者是可以赚到钱的。

那么,究竟有哪些人真正买了 Civil 发行的代币 CVL 呢?Civil 表示,他们计划在周三发布一份透明度报告,将展示代币的持有者及其持有的数量,以便将 Civil 的生态系统可视化。

福布斯与Civil的合作,对于新闻行业来说具有一定的意义。

当下,区块链是一项新兴的、难以理解的技术,许多出版商对于将区块链引入其供应链中持怀疑态度。但是,作为老牌媒体的福布斯,其此举向行业发出一个信号,即区块链对新闻业来说是未来。

福布斯的产品与技术高级副总裁 Salah Zalatimo 表示,

我们有机会参与这个生态系统的开发,并有助于围绕我们独特的商业模式来塑造它。

除了福布斯,其它出版商也在寻求与区块链技术相结合。

今年 8 月底,美联社与 Civil 合作。Civil 将帮助美联社跟踪内容去向,以及内容是否获得正确的许可。作为交换,美联社将向 Civil 网络中的新闻编辑室授权其内容。

10 月份,华尔街日报在一个小型纪录片中透露,该报创建并摧毁了自己的加密货币以“理解”该行业。在香港的 D.Live 年度技术会议上,大约 150 个实体 WSJ 硬币分发给了讨论这个概念的小组的观众。

如果福布斯、美联社与 Civil 的合作顺利,那么可以预计,将会有越来越多的媒体与区块链技术相结合,与此同时,相应的内容生产方式、盈利模式等也将会发生变化。

Forbes, the century-old business publisher, is joining forces with Civil, a journalism blockchain network, to become the first major media company to experiment with publishing stories to the blockchain.

Why it matters: Many publishers are skeptical of introducing blockchain technology into their supply chains, because it’s new and it’s difficult to understand. Forbes is sending a message to the industry that they think blockchain for journalism is the future.

The big picture: Forbes is experimenting with publishing a sample of its content to the Civil Network. Eventually, the broad goal is to one day migrate all of its published content over to the blockchain.

“We have an opportunity to participate in the development of this ecosystem and help shape it around our unique business model.”

— Salah Zalatimo, Senior Vice President of Product & Technology at Forbes

How it works: Forbes will plug in Civil’s software to its proprietary content management system called “Bertie.”

Once plugged in, Forbes journalists will be able to upload their metadata to the Civil network early next year, while simultaneously publishing to Forbes.com.

The company will begin uploading cryptocurrency content first — an editorial focus they’ve increased investment in lately. If the experiment works well, other topics will follow.

Between the lines: Civil has previously brokered a photo partnership with the AP using its blockchain technology for photos, but it's the first media company to strike this type of a partnership around actual stories.

What's next: Forbes specifically sees opportunities for it to expand the footprint of its extensive contributor network.

  1. The company is exploring the use of "smart contracts" for their contributors to be able to upload content through Forbes' CMS that can then be published to various outlets across the web, like Medium or LinkedIn, and to Forbes and Civil.
  2. Through the tech that makes those contracts possible, contributors can time when content is published to various outlets, giving some outlets windows of exclusivity.
  3. All transactions between Forbes and its contributors will be conducted on through Forbes' CMS and are made possible though Civil’s software integration.

Between the lines: There's been a lot of confusion about how Civil works and what exactly the benefits are for media publishers.

  1. In short, Civil (the non-profit media company) is a decentralized, cloud-based ledger (think Google Sheets) that records when things are published and who published them. Civil Media Company doesn't make any money, but the participants in the decentralized network, called the “Civil Network,” do.
  2. Yes, but: There's been some confusion around who has actually bought Civil tokens. Civil says it's planning to publish a transparency report on Wednesday that aims to answer who has tokens and how many, so that people can visualize the Civil token ecosystem.

The bottom line: Forbes is in a better position if they get ahead of this new technology than if they wait for what they believe is inevitable.


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