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中国:众筹发展供不应求

在一些经济大国中,众筹所占比例仍然不高,但增长迅速。

最近有报道称,上半年,中国众筹总额达1.88亿元(约合3000多万美元)。该数字是1423家众筹公司的筹资总和。虽然取得增长,但国内风险投资家的出资能力仍不能与硅谷相提并论。在中国,上半年风险资本筹资累计70亿美元,但大多数资金来自美国。如今,中国国内风险投资机构和个人数量逐渐增加,但仍处于萌芽状态。

Zero2IPO发表报道称,众筹的主要形式是股权筹资。仅6月一个月股权众筹便多达8776万元--超过一月至五月的总和。虽然众筹增长速度振奋人心,但仍供不应求。该报道还提到,虽然通过股权众筹达到1.56亿元,但与超过20亿元的需求来说,只能满足7.64%。

最近,在北京的金融区,也叫做"金融街",JRCoffee咖啡店在众筹方面使用了新的方式。该咖啡店表示,只要个人投资者出资30万元,就可以成为这家咖啡店的股东。他们希望获得有经济头脑的投资者的支持。

在投资者中,约有60%有较高的商学位,如工商管理硕士或高级工商管理硕士学位等;30%有海外或海归背景。该咖啡店的大多数股东年龄都在40或50多岁,往往在金融机构中担任中级或高级管理职位。

"该咖啡店计划开展两轮筹资活动,希望在200位投资者中得到每人30万-50万元的投资。作为回报,他们可以获得有效期为五年的与投资额相等的消费券。也就是说,投资者可以享受每天164-273元的消费额,相当于可以买到7杯星巴克的拿铁。"

筹资发起人希望筹得1亿元,这并不是个小数字。所有投资者都应获得公司相同的股权。该资金应当可以保证公司运转至少5年。投资者兑现方式没有要求,因此持股者可以将股权转让给其他投资者。

YangYong是JRCoffee的主要投资者之一,他说:

"在中国,我认为与债务筹资相比,企业家更容易通过熟人间的股权众筹获得资金。中国是一个裙带关系的社会,有时候,人们把友情之间的约束力看的比法律合同还重。"早在6月份时,有报道称,政府监管机构正在审查众筹是否会成为一种筹资新方式。人们期望政府监管机构将在近期发表相关声明。

根据世界银行去年发布的报告,众筹的发展潜力巨大,在未来10年可能会增加到500亿美元。虽然这一观点只是猜测,但在中国,众筹拥有巨大的经济发展潜力。

Crowdfunding remains small proportionally in one of the worlds largest economies - but it is growing quickly.

Recent reports have stated that China generated 188 million yuan (over $30 million USD) from January to June. This was the result of 1,423 crowdfunding campaigns. This growth is occurring while local venture capitalists lack the funding depth to match the might of Silicon Valley. Venture capital raised around $7 Billion in China the first half of the year - but most of it came from the US. There are an emerging crop of home grown VCs but this is a relatively recent phenomena.

Most crowdfunding is via equity-crowding according to a report from Zero2IPO. This past June alone 87.76 million yuan was raised by equity crowdfunding - more than the total amount from January to May. While the growth is encouraging the demand is outstripping supply. The same report states that the total 156 million yuan raised via equity crowdfunding was only 7.64 % of the demand that stands at over 2 billion yuan.

One recent evolution is crowdfunding for the JRCoffee shop located in Beijing's financial district or the Jinrongjie area. Individual investors were asked to kick in about 300,000 yuan to become shareholders in the coffee shop. Investors were selected for their economic acumen. To quote a report in ECNS;

About 60 percent of the funders hold an advanced business degree, such as an MBA or EMBA, and up to 30 percent are from overseas. Most shareholders of the coffee shop are in their 40s or 50s, and tend to be middle-to top-level managers at financial institutions.

"[the organizers] are planning two rounds of fundraising for their coffee shop and hope to collect 300,000 to 500,000 yuan per person from 200 funders. In retur hey will get a coffee consumption card worth the same value with a five-year validity period. That is roughly the equivalent of about 164 to 273 yuan per day, which is equal to about seven lattes from Starbucks.

The issuers hope to raise 100 million yuan, not a small sum. All funders are expected to receive and hold equal shares in the company. The capital should guarantee the coffee shop will operate for at least 5 years. While there is no formal way for a shareholder to cash in, those who hold shares may transfer ownership to other qualified candidates."

Yang Yong, a major funder of the JRCoffee stated;

"I think equity crowdfunding among acquaintances has more potential for entrepreneurial projects, compared with debt-based crowdfunding in China. Chinese people don't trust crowdfunding Internet sites. China is a nepotistic society; sometimes people trust the binding force of friendship more than a legal contract."

Back in June, it was reported that government regulators were in the process of reviewing crowdfunding that may generate a new approach. Expectations are an announcement from regulators should be forthcoming soon.

According to a report from the World Bankpublished last year, crowdfunding holds great potential hitting $50 billion in the next ten years. While it is pure speculation at this point - crowdfunding in China continues to possess enormous economic potential.


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评论

  • 03mengjin在 2014/08/27 10:11回复

    非常好的文章。学习了

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