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两个月众筹9百万 这究竟是件什么神奇夹克?

一个有15个口袋和内置枕头的夹克穿起来是什么感觉?多亏了Hiral Sanghavi和他的赞助人,你很快就能有机会感受一下了。

现在,这款受异地恋启发而设计的旅行夹克已经通过Kickstarter众筹平台从潜在买家中上筹得了9百万美元,创下新纪录。

Hiral Sanghavi是BauBax夹克的设计者,他希望借助这款创意解决长途旅行中的各种难题,比如电子设备携带等等。

起初,他的筹款目标是两万美元。在7月份众筹活动开始两周之后,旅行夹克筹得125万美元,超过"10年连帽衫"在2013年创下的集资105万美元的记录,成为众筹历史上筹资最多的衣物类产品。上周,该夹克筹资超过了640万美元,在Kickstarter众筹历史上排名第六。截止上周四,投资总人数已经达到44949人,累计投资额919.2055万美元。

Baubax被放入Kickstarter的:"产品设计"系列,而非"时尚"系列。Kickstarter发言人称,在衣物类中,该夹克是筹资最多的产品。

Hiral Sanghavi是BauBax的合作创始人之一。Baubax是芝加哥的一家创业公司,主要生产创意生活产品,也包括这件旅行夹克。Hiral Sanghavi每周从芝加哥,也就是他在凯洛格商学院获得硕士的城市,飞行到旧金山去见他的妻子Yoganshi Shah。

"经常有中途停留的8个小时或者更长时间的旅行。"Sanghavi说,"通过设计夹克、西装、军装和卫衣,我们希望满足旅行者的需求和需要,解决旅行中遇到的所有问题。"

Sanghavi把Baubax夹克叫做夹克中的"瑞士军刀"。夹克中有内置的颈枕、眼罩、手套,还特别设计了十几个口袋来携带例如iPad和饮料之类的东西。Sanghavi说:"每个旅行的人都会爱上这件夹克的。"

Sanghavi说这件夹克的设计离不开他的妻子Shah。她是Baubax的首席设计师。她能想出这样的创意,是因为Sanghavi总是把他的旅行枕头落在飞机上。

"所以她想'我们得设计一款时尚的夹克,自带旅行枕头'",Sanghavi说。之后,他们还加入了眼罩,杯拖,内置手套和各种各样特别的口袋来携带护照,电子产品,钱包和耳机。

Sanghavi说,他本来希望众筹活动能筹到至少一百万美元,但是当看到集资达到如此大的金额时,他非常"感激和激动"。也许他应该在夹克上装一个超大的口袋,来装下这些钱吧!

You might not have known you wanted a jacket with 15 pockets and a built-in neck pillow, but thanks to Hiral Sanghavi and his backers, you'll soon get one

Long-distance love has paid off for the designers of a travel jacket that has now attracted a record $9m from would-be buyers on crowdfunding site Kickstarter.

Hiral Sanghavi, designer of the BauBax jacket, conceived the jacket as a means of solving the dilemma of long-distance traveling while carrying a Best Buy's worth of electronic equipment. He had originally hoped to raise $20,000.

Two weeks into the campaign in July, the jacket became the most funded clothing item in crowdfunding history after raising $1.25m, surpassing the "10-year Hoodie", which raised $1.05m on Kickstarter in 2013. Last week, the jacket surpassed $6.4m and became the sixth-most funded Kickstarter of all time.

On Thursday when funding closed 44,949 people had pledged a total of $9,192,055 to get the jacket into production.

While the BauBax jacket was put in Kickstarter's "product design" category, and not its "fashion" category, a Kickstarter spokesperson said the jacket is its most funded apparel project.

Hiral Sanghavi, co-founder of BauBax, a Chicago startup that focuses on developing creative lifestyle products and manufactures the jacket, travels weekly from Chicago, where he is finishing his master's at the Kellogg School of Management, to San Francisco to see his wife, Yoganshi Shah.

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"These are often eight-hour or longer flights with layovers," Sanghavi said. "We set out to solve all of the problems travelers encounter by designing travel jackets, blazers, bombers and hoodies/sweatshirts with everything a traveler wants and needs."

Sanghavi calls the BauBax jacket the "Swiss army knife of travel jackets". With a built-in inflatable neck pillow, eye mask, gloves and about a dozen other pockets built specifically to carry things like an iPad or a drink, the jacket was created to "appeal to everyone who travels", Sanghavi said.

Sanghavi credited his wife Shah, who is the chief design officer at BauBax, with the design of the jacket and said the special features originated because he was always leaving behind his travel pillow on flights.

"So she thought, 'We have to develop a stylish jacket that has a travel pillow built in'," Sanghavi said. Then they added an eye mask, a cup-holder, built-in gloves and various designated pockets to carry passports, technology, wallets and earphones.

Sanghavi said he had expected the campaign to raise at least $1m, but is "humbled and thrilled" to see the amount of donations that have poured in. Perhaps he should have added another extra large pocket for all the money.


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