最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯

上海注册实体公司?Apple Pay入华看来是要玩真的了

一段时间以来,Apple Pay在中国市场似乎有些举步维艰。

尽管中国的苹果用户众多,但面对如此众多的竞争对手,苹果还是感觉到了发展的阻力。不过,Apple Pay近来的发展态势逐渐好转,还在上海自由贸易区注册了实体公司。

据报道,苹果注册实体公司是为了更好开展Apple Pay业务,这说明至少在部分地区Apple Pay有着不错的实用性。

注册消息表明,公司的主要业务包括"科技咨询服务"和"支付领域的系统集成"。稍后其他媒体也证实了这些消息。苹果实体的成立"将Apple Pay作为一种新的业务类型、模式和技术带入了中国。"

Apple Pay目前还没有出台具体的时间安排,也没有宣布要完全进入中国市场,但这至少是一个不错的开始。

Apple Pay面临的最大难题是中国政府的审核和批准问题。至少就目前的状况来看,至少未来在某些方面会取得进展。即使如此,Apple Pay仍然需要足够的时间来扩大影响力,因为中国的手机支付市场选择众多,阿里巴巴的支付宝影响力尤其巨大。

中国居民几乎民可以通过支付宝处理任何事情,比如购物、提前预定电影票等等。

其实,Apple Pay可能在几年后加入中国市场,但这并不是好消息。中国的苹果用户众多,因为很多中国人把苹果当做身份的象征。尽管拥有这样的用户基数优势,但Apple Pay还是可能会遭遇滑铁卢,所以必须帮助这些用户摆脱定式思维。

这对苹果公司来说并不是非常容易。但是,我们也看到了忠诚计划等类似项目取得的成就,所以经过一些激励措施,Apple Pay还是能获得自己的用户群。

Apple Pay已加入竞争,但毫无疑问,对于已经在全球市场占有巨大份额的苹果公司来说这只是很小的开端。随着时间的推移,Apple Pay将会展示出更大的发展空间。

For a while, it almost seemed like Apple Pay wasn't going to be able to take flight in China.

Despite the huge number of users in the region, there was quite a bit of resistance, and plenty of competitors besides. But a new development has arisen, and now, Apple Pay is registered as an entity in the Shanghai free-trade zone according to several sources.

The government-backed newspaper in the region, Wenhui News, reported that the Apple entity was registered to operate Apple Pay business, and that from there likely meant Apple Pay's availability in at least a portion of the region.

The registry information, meanwhile, detailed that the entity's operations included "technical consulting services" and "system integration in the field of payments." The descriptions were later confirmed by other reports, and the launch of this Apple entity would "…bring Apple Pay, considered as a new type of business, new model and new technology, into China."

There's no word as to timetables, or for full entry into the Chinese market, but this seems like a good first step, if nothing else.

One of the biggest hurdles Apple faced was approval from Chinese regulators. The fact that it's managed to get this far, meanwhile, suggests that it's likely to make it through to the end, at least at some point. But even when it does get through, it's going to have a tough time finding leverage. Why? Because the Chinese mobile payment market is already stuffed with options, particularly Alipay from Alibaba.

With Alipay, Chinese citizens are already doing everything from paying for groceries to buying movie tickets in advance.

Essentially, in a Chinese market, Apple would last to the party by several years, and that's not good news at all. Though Apple would have an edge here given the number of Apple users in China-some suggest that an Apple product is a status symbol in China, and so to suggest that using Apple Pay might end up likewise really isn't out of line at all-it would still have to get those users out of entrenched philosophy.

That's not easy even for Apple. But then, we've already seen some big successes come around from the use of loyalty programs and things like that, so perhaps Apple can get its user base back with a few judicious incentives.

Still, Apple's clearly making inroads, and it's a safe bet that this could be the start of something big for the company that's already staked a presence in a big portion of the planet. Just how big it will get, meanwhile, is a matter that only time will make clear, but there's no doubt that Apple has plenty of room in which to run.


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

李婷婷 | 未央团队特约译者

45
总文章数

我是北京理工大学外国语学院英语专业英美文学方向二年级的研究...

银联银行再战移动支付 银行业统一APP“云闪付”正式发布

陈月石 | 澎湃 14小时前

非洲掀起金融科技热潮

吕林倩 12-05

香港人为何看不懂支付宝?

王新喜 | 钛媒体 11-25

蚂蚁金服排查支付宝合作商户 贷款年利率不得超24%

佚名 | 第一财经 11-24

支付圈、生态圈、场景圈……各种圈的重合点在哪里?

李虹含 11-12

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1