最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯基于互联网平台的金融业务

借道小额礼品卡 Stockpile瞄准股票分拆投资市场

股票礼品卡先锋公司Stockpile在10月13日宣布完成1500万美元的融资。

Stockpile创始人兼CEO Avi Lele表示:"因为开通股票账户太贵并且太复杂,大多数人都没有机会拥有自己喜欢公司的股票。25美元在传统的证券经纪公司什么事都做不了。"而Stockpile通过使用零星股份消除了以上障碍,让股票市场走进寻常百姓家。"有史以来第一次,你可以在超市里买一张股票礼品卡,然后说'看,现成的25美元的苹果公司股票。'你可以买给自己或者作为礼物送给家人、朋友。我们希望为所有人创造愉快的投资体验。"

演员、企业家兼投资人Ashton Kutcher认为 Stockpile将会彻底颠覆我们以往购买、赠送股票的方式,它让买股票这件事不仅变得非常容易,而且人人都能买得起。

Stockpile首席商务官Dan Schatt表示"Stockpile与多家公司、非盈利机构合作,他们关注金融知识普及和金融赋权并且想让大众都有机会参与股票和交易所交易基金市场。无论是提供一种全新的送礼服务(将股票作为礼物进行赠送),一个区分客户忠诚度的项目,还是一种员工激励认可方案,地方信用社和世界500强公司都会为可以在Stockpile这个平台上进行融资。他们(指公司和信用合作社)也获取了一种与散户股东进行更加直接沟通的新方式。

Stockpile是如何革新股票市场的进入渠道的?

1. 按单位美元进行购买,总计至多为1000美元,你可以自己持有或者转赠他人。

2. 获取零星股票。如果你兑换了50美元的股票礼品卡而迪士尼公司的股价为100美元每股,你就拥有了半股所有权。

3. 2分钟即可完成购买。前往Stockpile.com或者下载iPhone手机应用,使用信用卡或者借记卡即可购买。

4. 商店即可购买。可在全国范围内制定的超市和连锁店购买。

5. 不限年龄。只要有一个成年人登记在账户内,即使是小孩和青少年都能够拥有自己的股票。

6. 免费转换。股票礼品卡的接受者可以选择把Stockpile礼品卡兑换成卡上所列的股票或是其他股票,还可以兑换成普通的商品礼品卡。

Blackhawk Network的创始人兼前CEO Don Kingsborough说道:"这是自从我15年前将礼品卡引入市场以来发生的最令人兴奋的事情。和我谈过的每一家分销商的CEO都认为Stockpile即将成为下一个价值数十亿美元的礼品卡市场。"宝洁公司北美集团前总裁Melanie Healey更表示"几年以后,我们都不会记得曾经无法在当地的商店里买到股票礼品卡的日子。"

红杉资本通过旗下Scout Seed Fund的投资成为了Stockpile的首个投资者。红杉资本的合伙人Roelof Botha表示:"我们很早就和Stockpile合作了。当年斯坦福大学贝Bernd Girod教授给我们分析这项投资时,Stockpile仅仅就是几张幻灯片。我被公司创始人Avi的激情以及他清晰的商业规划所震撼,因此我们决定做这家公司的第一个投资者。Stockpile将是实现股票所有大众化进程中的重要一步。

梅菲尔德的合伙人Rajeev Batra表示:"Stockpile所做的不是在已有基础上的提高,而是完成了一项伟大的模式转换。它把股票市场带到了你的身边,无论你在购物、在银行还是做其他事情都可以接触到股票。要完成这项工作需要经验丰富的团队,Stockpile的团队深谙如何去执行。金融准入意味着很多深刻的变革,我们非常高兴能够参与Stockpile的长期投资,共同见证这项意义深远的金融市场变革的发生。"

Stockpile, the company that pioneered gift cards for stock, today announced a $15 million funding round.

"Most people have never had an opportunity to own stock in their favorite companies because it's too expensive and complicated to get started," said Avi Lele, founder and CEO of Stockpile. "You can't do anything with $25 at a traditional brokerage." Stockpile removes those barriers by using fractional shares and bringing the stock market to you. "For the first time ever, you'll be able to walk into the supermarket and buy a gift card for, say, $25 of Apple stock right off the rack. Buy it for yourself or as a gift for family and friends. We aim to make investing a delightful experience for all."

"Stockpile will dramatically change the way we purchase and gift stock in this country," said Ashton Kutcher, actor, entrepreneur and tech investor. "Stockpile has nailed it -- it's a drop-dead easy user experience and affordable to all."

"Stockpile is partnering with companies and nonprofits who care about financial literacy and empowerment and want to make stock and ETFs accessible to everyone," said Dan Schatt, Chief Commercial Officer at Stockpile. "Local credit unions to Fortune 500 companies are leveraging Stockpile's platform -- whether it's to offer a brand new set of gifting services, a differentiated loyalty program, or an innovative employee incentives and recognition plan. They also get a new way to communicate more personally with their retail shareholders."

How Stockpile is revolutionizing access to the stock market

Buy it by the dollar. Buy any dollar amount of stock for yourself, or give any amount up to $1000 as a gift.

Get fractional shares of real stock. If you redeem a $50 gift card and Disney is trading at $100 a share, you get half a share.

Purchase in 2 minutes. Use a credit or debit card to purchase Stockpile gift cards at Stockpile.com or download the iPhone app.

Buy them in stores. Stockpile gift cards are available nationwide in select supermarkets and retail chains.

Any age. Even kids and teens can own stock with an adult on the account with them.

Free switching. Gift card recipients can redeem their Stockpile gift card for the stock on the card, a different stock, or even a merchant gift card.

"This is the most excited I've been since I introduced gift cards to the market 15 years ago. Every retailer CEO I've spoken with thinks Stockpile is going to be the next multi-billion dollar gift card category," said Don Kingsborough, founder and former CEO of Blackhawk Network. "In a few years, people won't remember when you couldn't buy gift cards for stock at your local grocery store," said Melanie Healey, former President of North America for Procter & Gamble.

Sequoia Capital, through its Scout Seed Fund, was Stockpile's first investor. "We partner with companies early," said Roelof Botha, partner at Sequoia. "Stockpile was little more than a few PowerPoint slides when Professor Bernd Girod at Stanford scouted the investment for our firm. I was struck with the passion of the entrepreneur, Avi, and the clarity of his vision, so we decided to make the first investment in the company. Stockpile is a big idea with the potential to democratize stock ownership."

"This isn't an incremental advance over what's out there. It's a massive paradigm shift. Stockpile is bringing the stock market to where you shop, bank, and do other things in your daily life," said Rajeev Batra, partner at Mayfield. "You need a seasoned team to pull this off, and these guys know how to execute. We're thrilled to be supporting Stockpile's vision for the long haul as the implications for financial access are profound."


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