花旗集团也正在使用Selerity的算法服务，通过Citi Velocity平台为客户提供全面的投资建议。Selerity现有B轮投资者也参与了本轮融资，包括金融科技产业的企业家和投资者Roger Ehrenberg和Mark Faulkner。这项最新的投资让Selerity成立以来的总融资额达到了1230万美元。
花旗集团董事总经理Jim Mahn表示：“通过Selerity的上下文内容推荐功能，我们可以有效地通过Citi Velocity向员工和客户提供所需交易信息。”
该公司由前汤森·路透雇员Ryan Terpstra于2008年成立，曾任摩根大通公司和投资银行策略主管的Jeff Penney于不久前加入了Selerity董事会。
Selerity, a startup that monitors unstructured data and delivers personalised alerts to investors and traders, has raised $4.2 million in a funding round led by Citi, which is also using the firm's algorithms to provide recommendations to clients through its Citi Velocity platform.
Several existing Selerity Series B investors also participated in the round, including financial technology industry entrepreneurs and investors Roger Ehrenberg and Mark Faulkner. This latest investment brings Selerity’s total funding to date to $12.3 million since its inception.
The new round comes shortly after Selerity secured a deal to parse relevant data from Twitter to provide users with market moving news from the micro-blogging site. Among the first clients to use the data is Symphony, the bank-backed messaging platform that is looking to provide an alternative to Bloomberg chat channels, and Citi via its institutional client platform Velocity.
Jim Mahn, managing director, Citi, says: “Implementing Selerity’s contextual content recommendation capabilities allows us to effectively deliver timely and relevant content to our staff and clients through Citi Velocity, our award winning institutional client platform."
The company, set up by former Thomson Reuters man Ryan Terpstra in 2008, has also added Jeff Penney, most recently recently head of corporate and investment bank strategy at JP Morgan, to its board of directors