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Indiegogo与戴尔和Girls in Tech合作支持女性创业

不久前,Indiegogo宣布“为女性发起的集资活动提供一年的额外支持”,项目从3月8日国际妇女节正式开始实施。

Indiegogo与多个组织共同发起了这次题为“重点支持女企业家实现梦想”的活动,其中包括戴尔的女性企业家协会,Girls In Tech (美国和英国), Blooming Founders, Trep Life和Lipstick and Politics。Indiegogo表示还将提供可选的“一对一协商”和“ Indiegogo专业团队指导。”

Indiegogo说这个倡议是为了让平台上的创业者多元化,到目前为止,47%的Indiegogo资助资金由女性掌管。虽然有些Indiegogo活动不是为了创业,而且统计上滞后(它只统计到2014年),但这让然远远超过孵化器行业的趋势。

Indiegogo并不是唯一一个打破行业常规的企业。2014年的一项研究显示,女性比男性更有可能在孵化器的帮助下获得成功。

除了提高女性意识和促进平台发展,Indiegogo必须提高对其平台上由女性发起的项目的支持,这样才能保证许诺的成功率。但是我们无法对其进行衡量,因为Indiegogo拒绝透露具体的数字。然而该公司表示,它将与我们分享现在开始的这个倡议的数据。

Today Indiegogo announced a pledge to "offer extra support for women-run crowdfunding campaigns" for one year. The initiative starts now, on International Women's Day.

Materially, Indiegogo is partnering with a number of organizations to host events "focused on supporting female entrepreneurs to get their ideas off the ground." Those organizations include Dell Women's Entrepreneur Network, Girls In Tech (U.S. and U.K.), Blooming Founders, Trep Life, and Lipstick and Politics, Indiegogo says. The company says it will also offer optional "one-on-one consultations" and "campaign mentoring from Indiegogo's dedicated support team."

Indiegogo says the initiative was created to diversify who runs successful campaigns on the platform - so far, 47 percent of funded campaigns on Indiegogo are run by women. Although some Indiegogo campaigns are not entrepreneurial, and that statistic may be dated (it was pulled in 2014), it far exceeds startup industry trends.

Indiegogo isn't alone in its ability to thwart industry norms. Women are more likely to find success on Kickstarter than men, for example, according to a 2014 study.

In addition to raising awareness and promoting the platform, the success of Indiegogo's pledge seems to depend on its ability to grow the number of funded campaigns run by women on the platform. That's something we're not able to measure, as the company declined to share an exact number with us. However, the company says it will share campaigns started due to the initiative here.


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钱佳琪 | 未央团队未央编辑团队

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