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加强投资者保护 Companisto推出全新Crowd Voting机制

众筹平台Companisto创始人David Rhotert和Tamo Twinge日前宣布,将推出一项全新的机制——crowd voting(众人投票)。该机制下,众筹项目的投资者能够投资于"有安全保障的风投项目"。这项创新的安全机制已经在该平台的最新创业项目ameria上投入运行。

Ameria是一家科技公司,2015年全年营收达到220万英镑,其全球客户包括乐高公司、微以及Telefónica等。该公司新开发的产品Virtual Promoter是一种交互式的、可用手势控制的商店橱窗,将可能带来全球范围内人们消费体验的变革。该项目已经从超过308个投资人处获得了28.8万英镑资金,总的融资目标是50万英镑。

但是,到底crowd voting是怎样的一种机制呢?

该公司的说明中这样写道:"Crowd voting使得投资者的权力进一步扩大,即投资者在作出投资决策方面拥有了更多的权力。它为投资于风险项目的投资者们提供了一种安全机制。"

那么,该机制如何发挥作用呢?

"在初创公司发起的众筹项目结束募资之后,投资者资金总额的2/3将投入初创公司,而剩下的1/3则被存到第三方托管账户中,以隔离公司破产风险。Crowd voting机制下,投资者可以就是否希望初创公司获得剩余的1/3资金进行投票。该投票通常在众筹项目募资结束后6个月后面向投资者进行,经创业公司要求时间可以适当提前。"

Rhotert 和Twinge补充解释道:

"投资者可以根据初创公司更新公布的发展情况来作出决定。如果参与投票的投资者中的多数(按照出资比例分配投票权重)选择支付剩余1/3资金,那么初创公司将得到该笔投资。如果投票结果是不支付剩余资金,那么每一位投资者都将收到1/3资金中各自的投资,且不收取任何费用。经过投票的创业公司也将在未来获得相应评分。"

在公告中,还列举了一系列crowd voting将带来的投资机遇:

(1) 提高安全性:投资者能够共同决定是否支付剩下的1/3资金或者收回该资金以减少出资。因此,该机制相当于为风险投资提供了一份安全保障。

(2) 有利于对创业公司进行评估:经过一段时间的运营,创业公司在市场上的成功潜力以及潜在回报率能够被重新评估。通过crowd voting的机制,投资者能够基于过去几个月公司的发展做出决策。因此,初创公司为投资者更新的发展情况,就为crowd voting提供了信息基础。

(3) 激励初创公司提供投资者报告:毋庸置疑,初创公司为了自身利益考虑,都需要获取剩余的1/3资金。由于投资者的决定是基于初创公司提交的报告,这些公司就会更加积极地为投资者提供经营报告,而不是单纯出于合同义务。

(4) 投资者能够互相交流意见:crowd voting的决策是有投资者自己做出的。因此,相关初创公司的投资者们能够彼此交换看法,并讨论做出的决定。Crowd voting的整个过程会持续两周时间。

截止发稿,该平台已经为59个项目采用crowd voting进行了筹资,超过51370位平台的投资者投入了2749.587万英镑。除了ameria公司之外,其他的筹资项目包括trademachines,该项目提前7天超额募集69.31万英镑;以及hundemaxx,该项目在离融资最后期限还有30天时就达到募资金额目标的78%。

Companisto founders David Rhotert and Tamo Twinge announced a new safety initiative called crowd voting, offering Companists "the chance to invest in venture capital with a safety net."The safety mechanism has been implemented with the platform's newest start-up campaign, ameria.

ameria is an established technology company and generated annual revenues of €2.2 million in 2015 through global clients such as LEGO, Microsoft, and Telefónica. The company's new product, the Virtual Promoter, is an interactive and gesture-controlled shop window that will revolutionize people's shopping experience around the globe. The campaign has already exceeded 288K€ toward its 500K€ funding goal with the confidence of over 308 investors.

But, what is crowd voting?

According to their virtual letter, "Crowd voting expands the rights of the Companists, meaning more power in regards to making decisions. It creates a safety mechanism for investors for investing in venture capital."

And how does it work?

"Once a start-up's equity crowdfunding campaign has ended, a total of 2/3 of the Companists' investments are paid out to the start-up. The other 1/3 is deposited into an escrow account protected from insolvency. Crowd voting involves the Companists themselves voting on whether or not they want the start-up to also receive the final third of the investments. Crowd voting takes place in the closed investors section, usually six months after the equity crowdfunding campaign has ended. The vote may take place earlier if the start-up requests so."

Rhotert and Twinge continued,

"The Companists' decision is influenced by the company's development which is published in the start-up investor updates. The final third will be paid out to the start-up if the simple majority of votes (weighted according to fund share) opt for a payout. If the results of crowd voting end in the decision not to pay out the final third, each and every Companist will receive back a third of their invested amount free of cost. Start-ups that offer crowd voting shall be marked accordingly in the future."

In the letter, the following investor opportunities were cited about crowd voting:

(1) Increased Safety: Companists have the chance to collectively decide whether or not you want to invest the final third or if you would rather retrieve the amount, thus reducing your share. Investing in venture capital with a safety net.

(2) Improved Success Assessment of Start-Ups: If a while has passed, a company's success potential in the market and in turn its potential return can be newly assessed. By means of crowd voting, the Companists make their decision based on the development over the past months. Previous start-up investor updates function as an information basis for the crowd voting.

(3) An Additional Incentive for Start-Ups to Provide Investor Reports: It goes without saying that it lies in the interest of the start-ups to also receive the final third of the Companists' investments. As the decision of the Companists is based on the start-up investor updates already submitted, there is an additional incentive to provide investor reports besides out of pure contractual obligation.

(4) Companists Can Interact and Exchange Opinions: Decisions concerning crowd voting are made by the Companists themselves. This is done in the closed investors section where Companists of the respective start-up have the chance to exchange ideas with one another and discuss these decisions. Crowd voting lasts for a period of two weeks.

At this writing, 51,370 Companisto investors have raised 27,495,870€ for 59 projects. In addition to ameria, other live campaigns include TradeMachines overfunding at 693,100€ with 7 days remaining on its campaign, Hundemaxx hitting 78% of its goal with 30 days remaining on its bow wow raise and LUUV securing 211,655€ with 16 days remaining on its campaign.


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