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Apple Pay即将登录移动网页端

多方消息显示,不久之后人们就可以在Safari移动web浏览器中使用Apple Pay了。

消息人士透露称,过年一年多里苹果公司一直致力于这项集成功能的研发,希望将苹果移动钱包添加到桌面应用和笔记本电脑版本的Safari中。不过这项功能将会先应用到手机版,预计将在今年晚些时候的苹果年度开发者大会上正式宣布。

Apple Pay已经与多个应用程序达成了合作,但应用到移动web浏览器可能会进一步推动在线销售。人们在移动交易时经常会出现延迟,因为要在那么小的一个屏幕里输入购物和付款信息,不出错还真是不容易。通过Apple Pay,用户只需使用指纹传感器就可以完成支付,这将有助于提高消费者购买行为的成功比率。

此举还将家具苹果公司与贝宝之间的竞争,因为贝宝一般都会被作为应用程序和网页支付的常见选项之一。去年12月就有报道指出,苹果对P2P转账表示出了兴趣,而贝宝的Venmo应用程序就有这样的功能。

来自Piper Jaffray的Gene Munster表示:“为了Apple Pay能更广泛的推广,我们必须把Apple Pay推广到其他平台,就像iTunes跨平台战略那样。成功的电子钱包能消除交易摩擦,实现这一目标的方法之一就是让它可以在不同平台得到应用。”。

 

Apple Pay will soon be available for use within the Safari mobile web browser, according to multiple sources close to Apple.

The company has been working on the integration for over a year, and has explored adding the mobile wallet to the desktop and laptop version of Safari, sources told Quartz. But it will first come to the mobile version. The feature is expected to be announced later this year at WWDC, Apple's annual developer conference.

Apple Pay already works within many apps, but its availability on the mobile web could further help with online sales conversions. Mobile transactions often falter because putting in payment and shipping information on a small device can be clunky. With Apple Pay, a user could simply use the fingerprint sensor. That would help reduce cart abandonment-when consumers give up on an online purchase-Brian Roemmele, noted payments analyst and founder of Payfinders, told Quartz.

The move also puts Apple into further competition with PayPal, which is often offered as a payment option on apps and websites. In December, Quartz and other outlets reported Apple's interest in peer-to-peer money transfer, similar to PayPal's Venmo app.

"For Apple Pay to get broader distribution, it would make sense to move Apple Pay to other platforms, similar to the iTunes cross-platform strategy. A successful digital wallet removes friction from transactions, and one way to do that is to make it available on different platforms," Piper Jaffray's Gene Munster told Quartz.

Re/Code first reported that Apple Pay will be added to Safari's mobile browser, and said it should arrive by the holiday shopping season.


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钱佳琪 | 未央团队未央编辑团队

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