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众筹:销售业的“私人定制”

全新电子商务平台Crowdemand的出现推动众筹业步入下一个发展阶段。该平台将于本月上线,获得了包括Cynthia Rowley,Meskita和WHIT在内等时装设计师的支持。设计师们使用这个平台来发布Crowdemand独家设计,使该平台的用户有机会只需预付一半款项就能预订服装。当产品达到了预订目标,用户再支付余下一半款项,然后服装就能开始生产了。

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对于设计师而言,Crowdemand为新晋设计师们提供了简易的发布平台,而无需担忧服装是否卖得出去;对于消费者来说,Crowdemand创造了能为时装界作出贡献的互动渠道。通过网站设计制造将会迎合以下几个方面:大众喜好,明星效应和创新需求。设计将会考虑到大势所“需”,现今和过往的明星款式都在考虑范围之内。Crowdemand的联合首席执行官Yaniv Reeis说:“我们就是希望让市场听到消费者的心声。”目前这个平台已经有20名签约展示设计师。

商业开发部副总监Liat Cohen认为:“这种零售模式才是我们的未来方向,它在消费者和设计师之间架起桥梁,为双方共同赢利,而这些都是传统零售模式所无法实现的。”无论为市民工程募集资金,还是众筹房地产,自从Kickstarter和Indiegogo等平台兴起时到现在,众筹业已经走了很长的路。上周,众筹平台Realty Mogul宣布了硬石酒店棕榈温泉的计划,受信投资人将会享受从利润分享到订房折扣等各种特权。众筹业正在不断的扩张和发展,已经不仅仅只是帮助小微企业进入市场而已。像Crowdemand这样的平台已经准备好通过品牌来拉近与客户之间的关系,将消费者转化为投资者和决策人。

Crowdfunding is taking to the runway, thanks to new e-commerce platform Crowdemand. The platform launched this month with the support of fashion designers including Cynthia Rowley, Meskita, and WHIT. Designers use the platform to unveil Crowdemand-exclusive designs, giving Crowdemand’s users a chance to place pre-orders for garments by paying 50 percent upfront. When a design reaches its pre-order goal, users are charged the remaining 50 percent and the garments are manufactured.

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For designers, Crowdemand offers a foolproof way to launch new designs without worrying about whether it will sell or not; for shoppers, Crowdemand creates an interactive way to contribute to the world of fashion. Designs produced via the website will fit into one of the following categories: Backed by Popular Demand, Celebrity Spotting, and New Demand. Designs will be rendered for consideration will be by request, from the past or based on current celebrity styles. Co-CEO of Crowdemand, Yaniv Reeis, comments, “what we're trying to do here is let the market dictate what consumers really want." A total of 20 designers have currently signed on to showcase designs on the platform.

According to Liat Cohen, VP of Business Development, “this retail model is the future; it bridges the gap between consumer and designer, bringing unparalleled benefits to both parties which are unavailable within traditional retail models.” From raising funds for civic projects to crowdfunding real estate, crowdfunding has come a long way since the rise of platforms such as Kickstarter and Indiegogo. Last week, plans for the Hard Rock Hotel Palm Springs were announced on crowdfunding platform Realty Mogul; accredited investors will enjoy perks from profit sharing to room discounts. As crowdfunding continues to expand beyond helping small businesses launch, platforms like Crowdemand are poised to increase customer engagement with brands by turning customers into investors and decision makers.


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