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麦当劳快速付款有秘诀:我用谷歌支付

尽管谷歌钱包并没有如一些人希望的那样引起很大反响,但谷歌公司并没有被这次失败击倒,反而加紧行动,开始了与麦当劳相关的新试验项目。一切都从简单的六个字开始:我用谷歌付款

用户在目前的47个试点麦当劳店(据最新报告,这些试点多位于圣何塞)。说出上面那句“六字箴言”,就可使用免提方法付款,使用该方法,用户可通过绑定了谷歌免提支付应用的图片进行支付。这一功能与谷歌钱包以及安卓支付(Android Pay)是分离的,并且使用了一系列传感器,如低耗蓝牙和无线局域网,以便在用户附近有可使用免提支付试点时能够提醒。

使用图片,或者说自拍支付的概念已经存在一段时间了,但这次有谷歌支持,麦当劳试点店至少看起来有兴趣参与,这表明谷歌的图片支付应用可能会大受欢迎。据最新报道,麦当劳想要引入移动支付已经有一段时间了,这个应用可能恰好是麦当劳需要的关键环节。

有些人可能认为这是麦当劳的总体规划,即不再使用人力的一部分——用移动支付应用收款,用机器做汉堡,用机器打扫,而后仅剩亿个笨蛋监管整个操作流程。麦当劳最终可能会发展成这样,但尚不清楚是否实际情况就是这样。但有一点是明确的:如果麦当劳真的走上这个方向,其他快餐品牌迟早都会效仿,至少会引入移动支付这一选项。快餐是一个高度商品化的行业,如果一个商家有优势,而这一优势可以在别处复制的话,那么它很快就会失去这个优势。

如果其他各大快餐品牌都效仿肯德基,为顾客提供移动支付方式,特别是免提支付方式,那么谷歌可能会开启新一轮的商业潮流。

While Google Wallet didn't exactly make the splash some had hoped it would, Google doesn't seem to be taking its failure lying down. It's stepping up its activity and taking its show on the road for a new test program with McDonald's. It all starts with four simple words: I'll Pay With Google.

When such a phrase is uttered at one of the 47 McDonald's locations currently running the test with Google-locations mostly in San Jose, at last report-users are then able to access the Hands Free option, which allows users to confirm payment through a photograph connected to the Google Hands Free payment app. It's a feature separate from both Google Wallet and Android Pay, and it uses a string of sensors-from Bluetooth Low Energy to Wi-Fi-to note when a user is close to a location where the option can be used.

The notion of using a picture-or a selfie-has been around for a while, but with Google backing it and McDonald's locations at least looking like they're interested in getting in on the action, it suggests that Google's version could prove well received. McDonald's has been eager for a mobile payment solution for some time, at last report, and this just may be the key link McDonald's needed.

Some here might think that this is part of McDonald's master plan to no longer need human workers; a mobile payment app to take payments, a machine to make burgers, robots to sweep up and boom, next to no labor except for the poor schmo who oversees the whole operation. That may ultimately be the case, but it's not immediately clear if it actually is. However, one thing is clear: if McDonalds actually does go this route, it's only a matter of time before everyone else steps up to at least bring in some kind of mobile payment option. Fast food is a fairly commoditized affair, and those who have an advantage generally won't have it for long if it's at all possible to replicate that advantage elsewhere.

Google might be in for a big new stream of business if the other major fast food names take a cue from McDonalds, turning to mobile payments-or to Hands Free in particular-to provide customers with a new service.


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