Kickstarter全球媒体总监Julie Wood表示：“新加坡和香港早就有许多Kickstarter资助者，他们人数众多，乐于帮助，多年来一直支持富有创意想法的人。现在他们有机会成为 Kickstarter的创造家，与世界分享他们的想法，得到让想法变成现实的支持。”
Witching Hour Studio联合创始兼董事Ian Gregory表示：“你必须跨越许多障碍才能使用这个平台。”他的公司成功众筹到60162英镑，即将发行电子游戏Masquerada: Songs and Shadows。
Good news for local creators who have a cool crowdfunding idea: Kickstarter, the world’s most famous crowdfunding platform, announced it will soon launch in Singapore and Hong Kong, its first two Asian territories.
“There’s already a large, supportive community of Kickstarter backers in Singapore and Hong Kong — people who have been supporting the creative ideas of others for years,” Julie Wood, director of global communications for Kickstarter, tells Tech in Asia. “Now they’ll have the opportunity to become Kickstarter creators, sharing their own ideas with the world and finding the support they need to bring them to life.”
It’s true that Singaporeans are already passionate about the platform. The campaign for the Pebble 2 smartwatch set, which netted a massive US$12.8 million, had almost 2,300 backers from Singapore. That’s more than any other city in the world and ranks it seventh in the top countries for this campaign.
But of course there have already been loads of Kickstarter projects coming out of Singapore in the past. Universal remote SmartEgg and hi-tech bicycle helmet Lumos are just a couple of successes.
Every Singaporean project to date has had to clear some serious hurdles to make it on the platform, though. Kickstarter is currently available to project creators in 18 markets, including the US and the UK, Australia, and a slew of European countries.
This means that companies from Singapore previously needed at least a legal presence, bank account, and credit card in one of those countries and raise funds in those specific currencies.
Knowing is half the battle
“You have to jump through quite a number of hoops to get on the platform,” Ian Gregory, co-founder and director of Witching Hour Studios, tells Tech in Asia. His company successfully crowdfunded its upcoming video game, Masquerada: Songs and Shadows, raising ￡60,162 (around US$80,000).
To accomplish that, however, they had to set up an entity in the UK, deal with tax, have a local representative, and so on. And that doesn’t even begin to get into the challenges inherent in running a successful Kickstarter campaign.
Ian thinks not having to deal with all that additional burden can be good for local companies, as is the opportunity to raise funds in their own currency. But he’s also cautious about potential adverse effects.
For example, the current higher barrier to entry means that it’s mostly teams who are willing to go the extra mile that get to go on the platform. Kickstarter should both curate and educate local project creators to avoid a sudden influx of lower-quality or ill-thought out projects.
“There are a lot of misconceptions about Kickstarter,” Ian says. After his campaign’s success, a lot of people approached the team with their own crowdfunding ideas, without realizing how difficult it actually is. So he’d like to see Kickstarter engage in some community building and education, not just offer access.
While it’s not clear yet what kind of presence Kickstarter will have in Singapore, many international companies have used the city-state as their gateway into other Asian territories. This could also help teams from the region to launch campaigns without having to deal with proxies on the other side of the world.