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BookFundr重启图书众筹业务

众筹有何作用?业内最受欢迎网站之一IndieGogo就其用户众筹项目实施情况开展了几项调查研究。这些研究为所有想众筹成功的人提供了宝贵的建议,还指出了是什么让某些众筹项目脱颖而出。

过去几年间,专为小报社和自出版作家服务的众筹平台不断涌现。作家能从这些图书导向的平台获得寻找专业编辑、排版、封面设计和进行推广的资金,而访问这些网站的消费者都以寻找读物为目的。

平台上的项目更类似于图书预定,而不是“众筹”一本新书。如果一本书已经完成创作,有些网站能够让作者开展书籍预定。而图书众筹却与之不同,在完成一本书前,作者就可以获得所需的资金。可惜的是,许多此类平台都只是昙花一现。

现在情况有所转变。BookFundr再一次开展图书众筹特定业务,其他网站之前虽然没能将这个对当时的市场来说还过于新颖的概念向前推进,BookFundr应能做到。

平台官网上一则公告写道:“BookFundr为所有想要出书但缺苦于没有资金的人服务。编辑、封面设计和出书成本昂贵,我们为你提供解决办法。只要书籍有市场,BookFundr就能为你出书。为你的故事进行众筹完全免费——作家无需支付任何费用。你不会吃亏!”

但谁能从这种众筹中获利最多呢?众筹对于图书项目有何影响,目前可供研究数据较少,但既然众筹现在已是一个广为传播的概念,也许这个行业已经准备好接受一种新的基于支持数而不是出版后销售量的计价模式。

What’s the impact of crowdfunding? IndieGogo, arguably one of the most popular sites in the business, conducted several surveys and studies to find out how users fared in their campaigns. Not only did they offerkey advice for anyone looking to boost a successful campaign, they also highlighted some of the things that made?some campaigns stand out from the crowd.

Over the years, crowdfunding platforms that were aimed specifically at the unique needs of small press and self-published authors sprung up. These book-centric sites sought to give authors the funds they needed to secure professional editing, formatting, cover design, and even promotion, all while acknowledging that the consumers who visited their sites were specifically looking for books.

Instead of “crowdfunding” a new book, the function resulted in more of a pre-order process. However, unlike sites that allow authors to setup a pre-order if the book is fully ready for launch, book crowdfunding met the need for funding before the book was ready. Sadly, too many of these ideas came and went without much fanfare.

Until now.?BookFundr?is having another go at book-specific crowdfunding, and will hopefully move the concept forward in ways that other sites were not able to, largely because it was too new of a marketplace concept.

According to a statement on their website, “BookFundr is for anyone who has a book they want to develop, but find themselves short on funds. Editing, cover art and development can be expensive, but this is the solution. With BookFundr more authors can bring books with proven appeal to market. Making a funding campaign for your story is completely free – authors pay no fees. There is nothing to lose!”

But who stands to gain the most from this type of funding relationship? The numbers are somewhat vague on how crowdfunding impacts book projects, but now that crowdfunding is a far more widespread notion, perhaps the industry is ready for a new pricing model based on support rather than post-publication sales.


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