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强强联手:Zopa与Airbnb合作推出装修贷款项目

全新的互联网金融模式国际资讯

强强联手:Zopa与Airbnb合作推出装修贷款项目

Zopa adds Airbnb to partnership roster

近日,全球首家在线P2P网站Zopa与Airbnb达成突破性合作,未来将为用户提供合理价低的住房装修贷款。住房装修改进类贷款在Zopa的消费贷款业务中所占比重较大。目前,约有有5.4万名用户已使用Zopa平台申请到装修贷款。

根据这份全新的合作关系,借款人可以在Zopa平台上注册成为Airbnb房东。若注册后六个月内收入超过500英镑,将会获得50英镑的贷款抵扣;若赚得1000英镑,就会得到100英镑的贷款抵扣优惠。

两家公司进行协同合作效应显而易见。很多潜在的Airbnb房东在开门接客之前都需要改善一下房屋环境,也就需要贷款改造房屋。Zopa正好可以提供这类资金。

Zopa的CMO 艾米·米勒表示:“这次合作汇集了两家公司。这两家公司用以人为本的方式重构了其所属行业的商业模式。越来越多的人想要在Airbnb上出租空闲房屋、赚取资金,我们希望能够提供一种渠道,支持这一行动,助力用户建立起自己的家庭、达成其所寻求的财务目标。”

英国有着数以千计的Airbnb住宅房东,他们平均每年租出46个晚上,轻松就可以获得2000英镑的收入。从2017年4月开始,英国的Airbnb房东在未赚够1000英镑时还将享受新的税务优惠政策。

在过去的一年及一年半的时间里,Zopa平台的增长计划中,跨行业合作已经成为了一项重要的策略,他们已经和Uber、UNSHACKLED和Pariti等多家创业公司合作,共同开创新经济领域的发展机遇。

Airbnb北欧地区总经理James McClure表示:“Airbnb每天都能帮助全球人民挣得一些额外收入,这些收入可用于支付开支、提高他们的生活水平。住房装修可催动良性现金循环,因此已成为我站房主优先考虑的事情。设计良好,页面舒适很有可能得到好评;如果房子在页面观感良好,就很有可以从同类竞争者中脱颖而出。这些都可以带来稳定的客询量与订房量。这样房住就有更多的资金改善房屋,也就可再次有发循环,增加收入。”

Leading marketplace lending platform Zopa has formed a disruptive partnership with home rental marketplace Airbnb.

Zopa, the world’s original peer-to-peer lending platform, has joined forces with Airbnb to offer affordable home improvement loans to users. Home improvement loans make up a significant proportion of Zopa’s consumer loanbook, with 54,000 people having used the platform for this purpose to date.

As part of the new partnership, borrowers can sign up to become an Airbnb host via the Zopa dashboard, and will then receive £50 off on a Zopa loan, if they earn £500 through Airbnb within six months of having signed up. If they earn £1,000, they’ll get £100 off.

The synergies between the two companies are clear. Many prospective Airbnb hosts will need to spruce up their homes before opening them up to users, and will often need a loan to finance such improvements. Zopa represents an affordable means of acquiring such funding, incentivisation notwithstanding.

“This new promotion brings together two services that are re-modelling their respective industries with a people-first approach,” said Zopa CMO Amy Miller. “As more and more people look to rent out their spare rooms on Airbnb to boost their income, we wanted to provide a way of supporting and amplifying these activities and empowering customers to build the home and financial future they are looking for.”

The UK is home to thousands of Airbnb hosts, who earn on average £2k per year by sharing their home for just 46 nights. From April 2017, Airbnb hosts will be able to take advantage of a new tax break on the first £1k earned through the service.

Partnerships of this kind have formed a major part of Zopa’s growth plan over the past 12-18 months, during which time the platform has teamed up with Uber, UNSHACKLED.COM and Pariti.

“Airbnb helps everyday people across the globe earn a little extra income – money that can help pay their bills or improve their general standard of living,” said James McClure, general manager Northern Europe at Airbnb. “Home improvement is something that many of our hosts prioritise because of the healthy cash-cycle that it encourages. Well designed, comfortable listings are more likely to get good reviews and if a room looks good on its listing page, it’s more likely to stand-out next to its competitors. This all leads to a steady flow of guest enquiries, bookings and in turn more income for more improvements, which can trigger the cycle all over again.”

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