最有看点的互联网金融门户

最有看点的互联网金融门户
全新的互联网金融模式国际资讯基于互联网平台的金融业务

广告拦截损失怎么算?Brave浏览器开启Bitcoin打赏机制

近日,浏览器创企Brave决定要给《华尔街日报》发一些比特币。

这款浏览器拦截第三方广告的功能争议不少,但(网站)受损的广告收益可以获得比特币形式的补偿,由Brave的用户决定。补偿费每月月底结算。

上周是第一个结算月底,Brave发布了一份分步流程向网站拥有者说明他们该如何获得比特币。

Brave联合创始人之一Brenden Eich本周早些时候透露:“《华尔街日报》是我们这项计划的第一家合作媒体。那些钱慢慢积累着。我们有一个记账系统,详细记录了这个出版商被选择多少次或那个网站被打赏多少次。”

CoinDesk独立验证了《华尔街日报》确实位居该份列表之首,但Brave并没有透露这家出版商能具体得到多少比特币,也没有给出其他能够获得补偿的网站名字。

截至周五,在一个月的时间内共有8000名用户使用Brave访问了827个网站。

用户可以决定某些他们经常访问的网站有没有补偿费或是(其访问的)各个网站每月应获得多少补偿费率。

Eich说,相关方如果想获得那些比特币需先将Brave以安全方式提供的代码复制到其网站源代码中——类似于Let’s Encrypt所使用的那种挑战应答协议——以证明他或她是该网站的拥有者。

他还补充道:“现在是时候和那些出版商谈一谈了。”

伙伴还是竞争者?

这项新功能——给出版商创建一个钱包,让他们收钱——是Brave试图改变出版商对其看法的策略之一。

这家旧金山公司成功筹资450万美元前,美国新闻媒体联盟(原美国报业协会)就向其发布了非正式停止令。

Brave正努力将自己塑造为出版商的伙伴:一个可以为他们提供替代收益的伙伴,而不是他们已遭侵蚀的广告收益(因为用户还使用其他广告拦截服务)的新威胁。

但新闻媒体联盟副主席Paul Boyle对此仍表怀疑。

今年五月,Boyle与Eich和其他出版商一起坐下来沟通了一番,事后他表示,新闻业还有其他方式可选择来应对顾客想要更好更私人广告的需求。

他说:“我们认为,拦截广告然后补偿用户分发的少量比特币并不能达到我们如今的收益水平,这个行为意义不大。”

橄榄枝

第一个结算周期结束之际,Eich前往纽约与几名出版商见了面,包括道琼斯集团。

Eich也与CoinDesk进行了接触,他说目前只有“几家”出版商同意合作。

他总结道:“我们正试图让CoinDesk成为首批合作对象。”

注:CoinDesk是Digital Currency Group的子公司,后者拥有Brave的股份。

Browser software startup Brave has some bitcoin it would like to give to The Wall Street Journal.

The controversial browser that blocks third-party ads, also gives users the ability to offset lost ad revenue in the form of bitcoin micropayments reconciled at the end of each month.

The first of these reconciliation cycles ended last week and Brave has now published a step-by-step process explaining how website owners can claim their bitcoin.

"The Wall Street Journal is number one," Brave co-founder Brenden Eich during a conversation with CoinDesk earlier this week.

Eich added:

"Those funds are piling up. We have an accounting system that says you voted for this publisher this many times and that website you liked."

CoinDesk can independently verify that The Wall Street Journal tops the list, but Brave is not sharing how much bitcoin the publication can collect, or which other sites qualify.

In total, about 8,000 Brave users visited 827 websites over the month-long period ending Friday.

Users can select if some of the sites they visit frequently don’t get paid and control the percentage of a set monthly amount to be allocated to each site.

To collect that bitcoin Brave’s an interested party first needs to verify he or she owns the website by pasting code securely provided by the Brave into its own website, similar to the challenge-response protocol employed by Let's Encrypt, said Eich.

"Now it’s time to start talking to publishers," added Eich.

Partners or competitors?

The newly launched webpage that walks publishers through the process of creating a wallet and receiving funds is part of a larger push to change the way publishers view Brave.

Shortly before the San Francisco-base firm raised $4.5 million, it received an informal cease-and-desist letter from the Newspaper Association of America, which has rebranded as the News Media Alliance.

With this latest release, Brave is seeking to position itself with those publishers as a replacement for revenue that is already being lost by people who use other ad-blocking services, not a new way to muscle in on the publishers’ advertising dollars.

But Paul Boyle, vice president of News Media Alliance, remains skeptical.

After a meeting he had with Eich and other publishers in May, Boyle told CoinDesk he thinks there are other ways for the industry to respond to customer demands for better, more private forms of ads.

"We don’t see where a process of blocking ads and then replacing it with a minimal amount of bitcoin users spread across many users will provide the meaningful revenue we receive today," he said.

Olive branch

To coincide with the completion of the first reconciliation cycle, Eich is currently visiting New York City, where he’ll meet with several publishers, including Dow Jones, which publishes the Journal.

So far, only a "handful" of publishers have signed up, according to Eich, who has also met with this publication.

He concluded:

"We’re trying to get CoinDesk to be one of the first."

Disclosure: CoinDesk is a subsidiary of Digital Currency Group, which has an ownership stake in Brave.


用微信扫描可以分享至好友和朋友圈

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

潘, 妍媛未央编辑团队

74
总文章数

TA还没写个人介绍。。。

[未央翻译]Fintech国际资讯周报|2017年第21周

张沛祺 2天前

[未央翻译]Fintech国际资讯周报|2017年第20周

张沛祺 05-19

布拉格区块链峰会召开在即 聚焦欧盟银行支付领域发展

火币区块链研究中心 05-17

区块链助力旅游 日本地方政府接受比特币捐款

火币区块链研究中心 04-28

墨西哥出台新法案重新定义数字货币

Kevin Helm... 04-06

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备13049013号-2