最有看点的互联网金融门户

最有看点的互联网金融门户
国际资讯金融信息服务

细数欧洲几大金融服务对比信息平台

消费者通过在线对比平台可以寻找、比较、评论各种各样的产品和服务。这些平台通常对许多不同的供应商和卖方所提供的产品进行整合,帮助消费者节约了时间和金钱,同时也带来了更大的透明度和更好的匹配。

得益于金融和保险产品的对比平台,顾客无需再费力从不同来源搜集信息,也无须再依靠直觉或者是某一销售代表的单方信息做出决定。他们现在待在舒服的家里就可以获得重要信息。

在线对比平台并不是新生事物。但是新的平台和前沿技术正在颠覆这一行业。

这些平台上对比工具往往免费。公司的收益来源于点击量(每次点击收费)、引导量(联系请求收佣金)、交易量(合同订立或在线申请成功)还有网站广告。

英国

英国的Moneysupermarket.com是最早的一批在线金融服务对比平台。创立于1893年,该平台已是世界上最盈利的对比平台之一。

德国

德国也有几家成功的对比平台,如Check24、Verivox和Biallo。

瑞士

2015年,Verivox在瑞士推出了对比服务。

瑞士拥有不到200家银行、100家保险公司和几千种金融产品,也有其本土在线对比平台。较大的几家包括comparis.ch、主要关注保险、银行和金融业务的bonus.ch和moneyland.ch。

moneyland.ch成立于2013年,提供金融和保险产品对比服务,使用智能算法对每种产品分析对比100多项成本和价格变量。用户在该平台上获得最适合自己金融状况和期待的医疗保险政策、保险理赔范围、按揭贷款、信用卡、个人贷款、在线股票中介、私有银行或银行账户(包括个人或公司帐户、存款、退休和既得退休金账户)。此外,moneyland.ch还提供独立金融助手服务Moneyguru。

Online comparison platforms allow consumers to find, compare or review all sorts of products and services. These platforms, which typically aggregate product listing from many different providers and vendors, facilitate greater transparency and improved matching, helping consumers save time and money. Access to more information, including ratings and reviews, improves the consumers’ ability to find what they are looking for.

In the case of a comparison marketplace for financial and insurance products, customers no longer have to struggle with information gathering from various sources, and no longer have to make a decision based on a gut feel or a one-sided recommendation of a representative. They now have access to important information – all in the comfort of their home.

Online comparison portals have been around for a while. But newcomers and cutting-edge technologies are disrupting the industry.

On these platforms, comparison tools are often free of charge. Companies would typically earn revenues and compensate the comparison portal on a per-click basis (a fee paid for every click), per lead (a commission for contact requests), per closed sale (a signed contract or a successful online application), as well as web advertising.

UK-based Moneysupermarket.com was one of the first online financial services comparison portals. Since the business was established in 1993, Moneysupermarket.com has grown into one of the most profitable comparison-based businesses in the world.

Alongside the UK, Germany as well hosts several successful businesses. These include Check24, Verivox, and Biallo. Verivox launched its comparison services in Switzerland in 2015.

Switzerland, which is home to no less than 200 banks, 100 insurance firms and thousands of financial products, has its own homegrown online comparison portals. Notable ones are comparis.ch, an award-winning platform, and bonus.ch, which primarily focuses on insurance, banking and finance, telecommunications and consumer products.

Another platform is moneyland.ch, one of the leading financial comparison portals in Switzerland.

Founded in 2013, moneyland.ch specializes in providing comparisons of financial and insurance products, and uses intelligent algorithms that can compare more than 100 cost and rate variables per product.

The platform lets users find the health insurance policies, insurance coverages, mortgages, credit cards, personal loans, online stock brokers, private banks or bank accounts (including private, business, savings, retirement or vested benefits accounts) that best matches a customer’s financial situation and expectations.

Moneyland.ch also provides Moneyguru, an independent financial assistant.


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