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德国银行软件公司Wirecard:将向欧洲零售商推广微信支付

近日,德国德国银行软件公司Wirecard宣布与腾讯达成战略合作,将向欧洲零售商推广微信支付。

目前,微信在中国具有极高的影响力。据统计,微信的月活跃用户超过9.38亿,微信支付的月活跃用户也超过6亿,占据了中国移动支付市场近40%的市场份额。

Wirecard负责人表示,此次合作为欧洲零售产业进一步开拓中国游客市场提供了一条绝佳的途径。目前,中国游客已经成为了欧洲旅游市场中一股重要的消费力量。数据显示,每名中国游客在欧洲的平均消费额约为3000欧元,同时,大多数中国游客在消费时更加倾向于移动支付,而非国外普遍的信用卡支付。随着这项合作的达成,欧洲零售商现在可以为中国游客提供微信支付的付款方式,使其业务更具有吸引力。

Wirecard移动服务部门执行副总裁JornLeogrande对此公告发表了评论称,作为全欧洲第一家接入微信支付的公司,Wirecard将为广大零售商提供更为广阔的发展机遇。公司也将在未来不断拓展相关业务,将微信支付覆盖欧洲更多的地区。

去年,曾有报道称,阿里巴巴旗下公司支付宝准备收购Wirecard股份,最高不超过25%。报道称,双方都有意达成这样的交易。支付宝希望获得在德国市场的专业性,而Wirecard希望找到一家大股东,该公司股价正遭遇短期卖空者的压力。不过,双方随后都否认了该笔交易。

Wirecard has announced an agreement with Tencent’s WeChat Pay, one of the leading mobile payment solutions in China. WeChat or Weixin are deeply integrated into Chinese people’s daily life with a combined monthly active users of over 938 million. The mobile payment solution, WeChat Pay, has over 600 million active users, that equivalent to nearly 40 percent market share of Chinese mobile payment market. Wirecard said it aims to unlock this attractive market to European retailers.

Wirecard says China is an important tourism source market for Europe. The average spending per Chinese tourist is around €3,000. Chinese consumers are generally more accustomed to mobile payments than to card payments. Now European retailers can drive their business even more attractive by offering Chinese visitors their preferred payment method.

Jorn Leogrande, Executive Vice President Mobile Services at Wirecard, commented on the announcement;

“We are proud to be one of the first WeChat Pay partners for POS acceptance in Europe. This collaboration is an additional step for us to offer retailers a whole range of alternative and classical payment methods with just one interface where other payment methods can be added regularly. Thanks to our ConnectedPOS platform we are able to integrate them with minimal intervention in the existing cash register. We are looking forward to expand our business and to offer WeChat Pay for customers all over Europe.”

WeChat Pay will not have the European market to their own as Alipay, part of Alibaba, launched several years back. Of course rivals Apple Pay and other smaller providers are also established in the market but the transition from cards to mobile payments continues unabated.


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